I don’t binge-watch TV shows. In fact, I don’t watch much TV at all.
But Ted Lasso is proving to be an exception to the rule.
(Yes, I’m terribly late for the game.)
Why is Ted Lasso so popular?
One reason: the characters are authentic, honest, kind, and real.
They make mistakes. They do stupid things. They display anger, jealousy, and empathy.
It’s easy to relate to them.
If your marketing embraces the same approach, you may be surprised by how well it resonates with customers.