One short note a week.
For B2B operators.

A weekly email on B2B positioning, storytelling, and the unglamorous fundamentals behind growth that compounds. Five-minute read, max.

By 4,200+ B2B founders, CEOs and marketing leaders

What lands in your inbox.

Short by design. One idea you can use this week.

One idea, dissected.

Each issue pulls on a single positioning, storytelling, or go-to-market thread, and tells you what to actually do about it.

Five minutes, tops.

Written tight. Sent Wednesday morning. Long enough to matter, short enough to read before your first meeting.

Real examples.

Pulled from 14 years of B2B engagements. Anonymized when needed, but real numbers and real situations.

Recent issues.

The last 50 sends. Subscribe above to get future ones in your inbox.

MAY 20

AI can help your voice. It can also erase it

MAY 15

I'm back (and I've brought a better playbook)

MAY 12

AI gave you a faster hamster wheel. Now what?

MAY 5

Why CEOs are losing confidence in marketing

APR 28

Why every deal feels like a tough, long slog

APR 22

Positioning Is the Easy Answer. It’s Not Always the Right One.

APR 14

Storytelling is back. But not the way you think

APR 8

The harsh realities of brute force marketing

APR 1

The biggest reason why demos don't lead to sales

MAR 25

Amid the AI tsunami, marketing fundamentals still matter

MAR 10

Would you listen to a four-hour podcast?

FEB 3

The power of advocacy marketing

JAN 27

When Everyone Can Build, Only the Best Brands Win

JAN 21

Brand storytelling has become sexy again!

JAN 6

My 2026 Goal: Getting Past the Surface of AI

DEC 17

Brand storytelling: the sexy beast in the room again.

DEC 9

Two unorthodox ways to win sales deals

DEC 2

Mentors can show up in the most unusual places

NOV 25

The one question that prospects want answered

NOV 20

David Usher on Creativity, Memory, and the Future of AI

NOV 11

The dangers of using ChatGPT to write

NOV 4

Why the future of content marketing isn't what you think

OCT 23

Sales Lessons from Gus the Knife Sharpener

OCT 15

AI Won’t Save a Bad Website (But It’ll Reward a Great One)

SEP 12

What happens if the world stops Googling?

SEP 2

From Wrong Number to Brand Ambassadors: A Lesson for Marketers

AUG 22

The Dog, the Dentist and Affair Suspicions

AUG 6

Marketing Creativity in Unexpected Places

JUL 15

The Day I Cut My Internet… and Nearly Lost My Sanity

JUN 4

The Content Marketing Fork in the Road

MAY 3

Still interested in B2B marketing insights?

APR 22

The problem with "Book a Demo" fatigue

APR 15

The return of people-to-people marketing

APR 1

Death by a thousand (paper) cuts

MAR 25

A powerful ChatGPT interviewing hack

MAR 18

Great content + great distribution = marketing success

MAR 4

Why CMOs are like professional sports coaches

FEB 25

To Gmail or Not to Gmail, that is the question

FEB 18

What if you could only pick one marketing channel?

JAN 28

Let's say goodbye to boring newsletters