Marketing leadership to tackle your challenges, opportunites and priorities.
Your B2B or SaaS product has product-market fit and it's cutting-edge but your marketing needs a jump-start, refresh or overhaul.
I have provided 100+ companies with strategic and tactical firepower to drive brand awareness, demand, and sales. I can act as a marketing leader, strategic advisor, or coach.
I can help refine your systems and build technology stacks to maximize impact and ROI. When you're ready to scale, I'll help you build the right team.
After working with 100+ B2B and SaaS companies, here's my refined marketing approach:
Assess your current marketing efforts
Each fractional CMO engagement starts with a deep dive into your marketing strategy and tactics to determine what's working and what's not.
I look at everything (and I mean everything!): your marketing, sales, customer data and technology stack. Then, I go beyond the surface to see what's really driving (or hindering) your performance.
Fix issues and plan for the future
I'll craft an agile marketing plan that's tailor-made for your strengths, target audiences, and the stories that get your prospects fired up.
I don't just patch the holes in your marketing strategy; we reload and start again, zeroing in on what's holding you back and creating a plan that pushes your business forward.
Optimize and future-proof your systems
I'm obsessed with results.
My approach means that I'm analyzing your data, KPIs and trends and tweaking your strategy to keep you ahead of the game.
I'm always looking for opportunities to improve, and willing to make bold moves to make marketing perform better.
Who I (Usually) Work With
looking to establish a marketing foundation, everything from brand positioning to website copy/design and strategic plans.
with sales that want to take their marketing to the next level by embracing content, advertising, and growth marketing strategies.
with in-house marketers looking to step up their game by focusing on brand awareness, demand and customer acquisition.
who want new and fresh ideas, different perspectives, competitive analysis for differentiation and thought leadership.