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The SparkBlog!

Explore posts covering content marketing, brand positioning, and strategiy from my experiences as a technology journalist, startup entrepreneur, and marketing consultant.

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Recent Posts

An Engaged CEO Drives Better, Faster Marketing

Navigating the Shifting B2B & SaaS Marketing Landscapes

AI (and ChatGPT) Makes Brand Positioning Even More Important

Mastering the Pitch: Your Blueprint for Landing B2B Podcast Spots

Podcast: Insight into the Two-Headed B2B Marketing Crisis

The Difference Between Brand Strategy & Brand Positioning

Why Brand Positioning Delivers Amazing ROI Across the Board

Email Marketing Ain't Sexy But it's Alive and Well

The Dangers of Boring and Generic Homepage Messaging

Brand Positioning Isn't a Set-it-and-Forget-it Proposition

Case Study: Storylane's Homepage Messaging: Clear and Bold

For SaaS Companies, "AI-Powered" is Marketing Table Stakes

Welcome To
The SparkBlog!