Founder, Think Redefined Inc
My best skill is perspective. I've seen and learned a lot - Been there, done that.
B2B and SaaS companies hire me when they're doing little or no marketing and don't know where or how to start or do better. I'll do strategic planning, drive tactical execution, install processes and workflows, and build a technology stack.
Let's take your marketing to the next level in weeks rather than months.
Using our proven methodology, you'll receive guaranteed results and measurable deliverables.
As a fractional executive, I’ll oversee your marketing and ensure alignment across all departments.
I’ll join your C-suite team and be the quarterback for all strategy and marketing execution.
Rise above the competition by boldly declaring what sets you apart—the world is waiting to hear your story. Make sure that prospects get what you do and why you matter to them.
The right channels for engagement are elusive. It feels like you're treading water. High-value resources—time and money—are expended on campaigns and initiatives that fail to yield results.
Conversion rates are declining and customer growth is stagnating. Churn is rising and there's less engagement over time. Even worse, usage metrics are declining.
It's more challenging to get ideal customers to respond to your outreach. Customer acquisition costs are climbing and you're losing leads and sales to competitors.
Research target audiences
Create editorial plans
Promotion and distribution to drive engagement
Deep dive into your customers, rivals and your offering
A compelling strategic narrative
Messaging that resonates
Identify the best channels
Create budgets and set goals
Track, measure and optimize results
As a marketing leader, technology journalist, startup founder and B2B SaaS marketing consultant, I have a unique marketing experience.
I’ve worked as a fractional CMO and strategic advisor with over 100 companies and have the experience, insight, and expertise you need.
From strategic planning to tactical execution, I’ll guide all aspects of your marketing. It includes designing your internal process, overseeing workflows and building a marketing tech stack.
I started my career as a technology journalist and worked for two of Canada's largest newspapers, Bloomberg News, and the South China Morning Post.
Founder, Think Redefined Inc
Micheal H. Cohen
Arthur T. Corry
Principal, RockCorry Venture Partners
The 90-Day Sprint" is uniquely tailored for CEOs of growing B2B SaaS companies. Our program combines strategic planning and tactical execution, offering a comprehensive solution for clarity, focus, and rapid results.
The 90-Day Sprint" is ideal for CEOs leading B2B SaaS companies poised for growth and expansion. Whether you need a clear strategy, have an ineffective one, or are doing no marketing, our program addresses your specific challenges.
Absolutely. "The 90-Day Sprint" is tailored to your company's challenges and opportunities. We work closely with you to customize the program, ensuring it aligns perfectly with your goals.
Throughout "The 90-Day Sprint," you receive a weekly call, and your team will have 24/7 access to address any questions and concerns.
The timeline for results varies based on the unique aspects of your company and the market. However, our structured 90-day approach is designed for rapid impact. Many CEOs start seeing positive changes within the first month of the program.
The 90-Day Sprint" is for CEOs of small to mid-size B2B SaaS companies. The program is scalable and adaptable to different organizational sizes and structures.
The success of the program relies on collaboration. While time commitments vary, we recommend allocating dedicated time for initial discussions, feedback sessions, and progress updates.
Absolutely. We encourage CEOs to book a free consultation to discuss their specific needs and challenges and to explore how "The 90-Day Sprint" will benefit their company.
As a fractional CMO, I mostly work with SaaS companies but have experience with B2B service companies. I’ve consulted with companies in dozens of industries. Truth be told, they have similar marketing challenges and opportunities. I deploy the same methodology and process to help make them successful.