I’m a fractional CMO who helps B2B SaaS companies do marketing that matters. Here’s how I can help:
Boil Down the Ocean
Let’s create clear and compelling positioning that tells customers what you do, why it matters to them, and why you’re the obvious competitive option.
Create a Plan that Makes Sense
Develop a marketing roadmap aligned with your goals, resources, and budgets. Focus on the marketing channels and campaigns that will move the needle.
Develop a Well-Oiled Machine
Establish processes and systems to efficiently and successfully move your marketing forward. I’ll provide the oversight to ensure marketing performs.
How much creative liberty should a company take? A case in point is Oreo Thins’ new packaging. To trick children into not eating all the cookies, the packaging features unappealing names - e.g. Riced Veggies and Hanes t-shirts. Cute, deceptive, or confusing? It’s...
Can you feel the marketing pendulum swinging back to the fundamentals? For years, the focus has been data, KPIs, and quantifying anything under the sun. But marketing success happens in different and sometimes mysterious ways. Some of it is measured while other...
Mark helped us understand what wasn’t working, and quickly came up with a new direction for our messaging and marketing strategy. He was able to set up daVinci with the building blocks for long-term success in a relatively short period of time.
WHY HIRE A FRACTIONAL CMO?
As many B2B SaaS companies drive growth, hiring an experienced executive makes sense.
But what if you can’t afford a full-time CMO, which can cost as much as $200,000, as well as benefits and stock options? What if you’re not sure about the need for a CMO, or there’s not enough work for a full-time position? That’s when hiring a fractional CMO is the right move.
For fast-growing B2B SaaS businesses, a fractional CMO is a resource that can tackle positioning, strategy, customer acquisition, content marketing, and team building. If your marketing isn’t working or there’s no marketing happening, a fractional CMO can help to determine how to move forward in the right way.
Here are some things of the things a fractional CMO can deliver:
- Expertise: hire someone with the specific skills
- Strategy: Create a roadmap for success
- Speed: Fill a gap or short-term need quickly
- Flexibility: Hire someone for a specific period
- Cost-effectiveness: A fractional CMO can cost $1K to $10K/month