Make your B2B SaaS the obvious choice.

Create brand positioning, messaging and strategic plans that attract better prospects and drives leads.

Focus on marketing that moves the needle and establishes a powerful brand story.

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Companies That I Work With

Under $2M in sales

Early-stage startups

You have healthy sales and attracting customers but you need to create a marketing foundation.

We'll create a clear customer story to differentiate your brand and engage  target audiences.

We'll develop marketing and sales assets to support your marketing and focus on leveraging the best channels to drive results and ROI.

$2M - 10M in sales

High-growth companies

You have sales momentum and need to strategic direction to optimize and scale your marketing.

I'll work with your internal teams to improve your customer story and implement systems to create a more effective marketing engine.

By taking these steps, we can develop a strategic plan to reach and engage your target audiences more effectively.

The Marketing Spark Methodology

When we engage, you’re not hiring me for guesswork. You want strategic direction grounded in a proven marketing systems and support to drive tactical execution.

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Positioning underpins everything you do, not just marketing. We're passionate about helping businesses develop a unique brand identity that resonates. We have the experience and creativity to help you stand out and create a lasting impact.

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We specialize in crafting messaging that tells the world your brand's story. Our messaging attracts and engages customers, leaving a lasting impression that sets you apart. We ensure your messaging is memorable and delivers your unique value proposition.

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We specialize in developing strategies that move the needle. Our strategies are built on in-depth research and understanding your ideal prospects. We work with you to create content and campaigns to do marketing to reach the right people in the right places.

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Tactical Oversight

I understand that successful marketing can be challenging. That's why I provide tactical oversight to ensure your efforts are delivered effectively and successfully. From working with 100+ companies, I can provide guidance and insights grounded in real-world results.

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How I Help B2B SaaS companies

Are you doing no, little or ineffective marketing? Do you lack a strategic plan?

Does it feel like the story your telling prospects isn't inspiring, engaging or impactful?

This where I come in.

As a fractional CMO and strategic advisor, I specialize in helping B2B SaaS companies establish a rock-solid foundation that underpins their entire organization, not just marketing.

I start by crafting a compelling customer story through positioning, messaging and targeting.

Next, I develop a plan to tell your story to the right people in the right places (aka strategy). Then, I oversee tactical execution to ensure that marketing is effective and meet your objectives.

Mark Evans

Meet Mark Evans

Since 2008, I’ve worked with 100+ B2B SaaS companies as a fractional CMO and strategic advisor.

I focus on positioning (making you the only option), strategy (plans that make sense), and systems (a method to the madness) that drive consistent and successful marketing.

Before launching Marketing Spark, I co-founded a wildly unsuccessful startup, Blanketware. I also worked for several startups (discovering that being a full-time employee is not my thing).

I began my career as a tech journalist for the Globe & Mail, National Post, and Bloomberg News before I was poached by a VC to work for a newly-funded blogging startup (back when blogging was new and cool!).

When I’m not working with clients, you can find me playing hockey and tennis, walking my dog, Max, and traveling with my wife, Pamela.

“Mark is a devoted Swiss Army Knife in B2B marketing and branding. Any company seeking CMO-level guidance to their marketing department without hiring a full-time CMO would benefit greatly from Mark's hands-on expertise.”

Matt Leuschner

CEO, Wingmate

Some of the 100+ companies that I’ve helped:

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B2B SaaS marketing?

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