Marketing Spark

If your marketing isn't working, I'll tell you why and help you fix it.

Then we rebuild it: positioning, messaging, website, and content strategy, built around where you want to go. You walk away with a story that closes, a website built around how buyers decide, and marketing that finally performs.

Schedule a CallFREE website audit

Sound familiar?

Four problems I see in almost every founder-led B2B company between $5M and $20M.

🤷

You can't tell if marketing is working.

Maybe you hired someone, maybe it's a freelancer, maybe it's nobody. Either way, you have no real strategy and nothing to measure it against.

💸

You're losing deals to competitors with a better story.

You know your work is sharper. The buyer can't see it. They pick the company with the clearer pitch, even when it's the wrong company.

🚧

You've maxed out what referrals can deliver.

Referrals got you to where you are. They won't get you to the next level, because the right buyers don't already know you, and there's no way for them to find you.

🕸️

Your digital presence makes you look outdated.

The website. The LinkedIn page. The pitch deck. None of it has caught up to what the business has become. Prospects judge accordingly.

What you get

Here's what we build.

The three things that turn a stalled pipeline into predictable growth, built around how your buyers actually decide.

👑

A story that makes you king

Positioning that tells prospects exactly why you're the obvious choice: what you do, who you serve, and why it matters. In language anyone outside the company can repeat.

💻

A website that acts as a 24/7 salesperson

Copy and structure built around how buyers decide, not what your company wants to say about itself. The pages buyers actually read, rewritten to drive demos, downloads, and calls without you in the room.

📈

A marketing plan built for your market

The right channels, content, and cadence for where you're going, not a generic B2B playbook designed for a different company. So the work compounds after I'm gone, instead of dying when we stop meeting.

Schedule a Call

Go from stalling to thriving.

Five things losing you money today. Five things that flip when the story works.

Before
After
Sales reps struggle to explain why you're different.
Every rep can tell a buyer why you're better in 30 seconds.
Buyers default to price. You discount, or you lose.
The value is visible. Pricing conversations end faster, at full price.
You're losing deals to worse competitors with a clearer story.
You're winning the deals you used to lose. Same buyers. Different answer.
Growth is capped by who you already know.
Pipeline scales independent of your network. Buyers who've never met you start converting.
Every deal still needs you in the room.
Sales closes deals you weren't part of. The story does the work.
How I work

Here's how I work.

I start from the outside, find what's costing you deals, and rebuild only what matters, built to last after I'm gone.

01

Find what's actually broken.

I look at your marketing from the outside: positioning, messaging, website, sales conversations. Most of the problems are visible before we ever meet.

02

Scope the fix together.

Based on what I find, we agree on what needs to be rebuilt and why. The work is shaped by your situation, not a pre-packaged template I sell to everyone.

03

Rebuild what matters.

We work on the things costing you deals: your story, your website, your go-to-market approach. Built to last, not dependent on keeping me on retainer.

Mark is a Swiss Army knife in B2B marketing. Any company seeking CMO-level guidance without hiring a full-time CMO would benefit from his hands-on expertise.
Matt LeuschnerCEO, Wingmate
Mark's leadership helped us pull together positioning that was different, new assets, and a marketing plan that actually got us more clients.
Teddy KatzFounder, Think Redefined Inc.
Mark detached us from talking about shiny new features and got us focused on the problems we solve. It made our pitch land.
Antonia SalumbidesCTO, Papercurve

What this is not.

If you're looking for any of the below, this isn't the right fit. We'll both save time saying so up front.

×

This is not an agency retainer. I'm not running your ads, posting to your social, or making your videos.

×

This is not a coaching program or a community.

×

This is not a logo refresh or a website rebuild. I do copy and strategy.

×

This is not for pre-revenue startups still figuring out who their customer is.

×

This is not for anyone trying to spend the least possible money for the most deliverable.

Most B2B companies bring in a marketing person, hand them a list of tactics, and wonder why nothing moves. Tactics aren't the problem. The problem is the company can't say what it does in one sentence that anyone outside the company would understand.

Mark Evans

Hey, I'm Mark.

I started Marketing Spark in 2012 to do one thing: help B2B companies position themselves so the rest of their marketing actually works.

Since then I've done that work with 100+ companies. Solar manufacturers. Aerospace firms. Software. Professional services. Different industries, same pattern.

I also host the Marketing Spark Podcast (100+ episodes), advise founders through Innovation Factory, and write a weekly newsletter for B2B operators who'd rather think than scroll.

More about me

What founders usually
ask before they sign.

How is this different from hiring a marketing agency?+
An agency runs tactics: ads, posts, videos. This is upstream of that. We figure out who your business is, who it's for, and why someone picks you. Then any tactic you run after this works better. Agencies build what you ask for. I help you figure out what to ask for.
How long does this take?+
It depends on what we find. Most engagements run 8 to 12 weeks. The diagnostic is the starting point. Once I know what's actually broken, we scope the work together. I don't sell a fixed package before I understand your situation.
What's the investment?+
Shared on the fit call. It's a one-time fee. You own everything we build, and there's no ongoing cost when the engagement ends. I share the number on the call so I can explain what's included for your specific situation.
I already have someone "doing marketing." Do I need this?+
Almost always yes. That person usually becomes your best ally during the engagement. I work with internal marketing hires all the time. Most struggle because there's no positioning and no playbook for them to execute on.
How much of my time will this take?+
I design the engagement to work around founders who don't have 10 hours a week to spare. Most of the work is mine to carry. You'll need to be available for working sessions and reviews, but the execution load is on me.
What does the fit call cover?+
30–45 minutes. We look at your current website, your current positioning, and a couple of recent sales conversations. By the end you have three specific things you can change this week, whether or not we end up working together.
Who is Mark Evans?+
Principal of Marketing Spark. Fourteen years working with B2B companies on positioning, messaging, and go-to-market. Host of the Marketing Spark Podcast (100+ episodes). Expert advisor at Innovation Factory. Author of Story Spark, now in its second edition. Based in Toronto.

Get an instant audit of your website, messaging, and positioning.

Paste your URL, get a free AI-powered report on what's working, what's costing you deals, and the three highest-leverage fixes you should make first.

Run my FREE audit