Get more B2B and SaaS leads and sales in Just 90 Days

As a fractional CMO, I help companies develop strategic plans and drive tactical execution that generates brand awareness, pipeline, and customer acquisition.

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Why Should We Work Together?

My best skill is perspective. I've seen and learned a lot - Been there, done that.

I've been a technology journalist, startup founder, marketing leader for VC-backed startups, and a B2B/SaaS marketing consultant who has worked with 100+ companies.

B2B and SaaS companies hire me when they're doing little or no marketing and don't know where or how to start or do better.

I'll create strategic planning, drive tactical execution, install processes and workflows, and build a technology stack.

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Marketing Sprints

You want marketing to quickly make an impact. I totally get it.

Using a proven methodology, I'll create a marketing plan that outlines what we're looking to achieve and what we will do over the first 30, 60, and 90 days

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Fractional CMO

As a tech entrepreneur, you need a trusted marketing partner who can help drive growth.

I'll dive into your current marketing efforts, develop a go-to-market strategy, and implement systems and technologies to optimize lead conversion and boost revenue. No smoke and mirrors, just actionable solutions."


Does This Sound Like You?

You find it hard to say what makes your company different or better.

Rise above the competition by boldly declaring what sets you apart—the world is waiting to hear your story. Make sure that prospects get what you do and why you matter to them.

You don't have a marketing strategy or a roadmap for success.

The right channels for engagement seem elusive. You feel like you're treading water. Valuable resources—time and money—are expended on campaigns and initiatives that fail to yield results.

Growth is painfully slow. It feels like you're missing out on opportunities.

Conversion rates are declining and customer growth is stagnating. Churn is rising and there's less engagement over time. Even worse, usage metrics are declining.

Customer acquisition efforts are poor and sales cycles are getting longer.

It's more challenging to get ideal customers to respond to your outreach. Customer acquisition costs are climbing and you're losing leads and sales to competitors.

With a proven track record of working with
B2B and SaaS entrepreneurs for over
15 years
, I have you covered.


Strategic Services For Fast-Growing Brands

Content Strategy & Creation

Create content that resonates and positions you as a go-to resource. We'll help you tell better stories that engage, educate and inspire and turn prospects into customers.
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Research target audiences

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Create editorial plans

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Promotion and distribution to drive engagement

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Brand Positioning & Messaging

Establish your brand or product as the obvious option for the people who matter. In competitive markets, you need to stand out as a brand that's different, better or unique.
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Deep dive into your customers, rivals and your offering

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A compelling strategic narrative

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Messaging that resonates

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Marketing Plans & Strategy

Create roadmaps aligned with  target audiences and budgets and focused on the channels that will drive your business forward. Let's plan the work and work the plan.
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Identify the best channels

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Create budgets and set goals

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Track, measure and optimize results

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Hi, I'm Mark!

Since 2008, I’ve worked with 100+ B2B and SaaS companies as a B2B and SaaS fractional CMO, strategic advisor and coach.

I focus on brand strategy and positioning [making you the only option], strategy [plans that make sense], and internal systems [a method to the madness] that drive consistent and successful marketing.

I also worked for three startups (discovering, in the process, that being a full-time employee is not my thing).

I started my career as a technology journalist and worked for two of Canada's largest newspapers (Globe & Mail and National Post) and Bloomberg News.

When not working with clients, you can find me playing hockey (ice, not field!) and tennis, walking my dog, Max, and traveling with my wife.

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I’ve Already Helped 100+ Founders,
CEOs and CMOs Spark Their Marketing

"Before we began working with Mark, we were struggling with our positioning and the development of our marketing assets. Mark's leadership helped us pull together as a team to create positioning that was different, develop new assets, and a marketing plan to get more clients.”
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Teddy Katz

Founder, Think Redefined Inc

“As Qii looked to accelerate its growth, I hired to Mark to provide us with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.
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Micheal H. Cohen


“Mark took our vision and value proposition and re-shaped our language into a core messaging document we can use for our marketing collateral. His research into the subject and detail notes were highly valued. I would highly recommend Mark for startups shaping their messaging.”
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Amit Jhas

CEO, Nōwn

“As we put our heads down to create products for the life sciences industry, it becomes a challenge to understand what your product means to your users. Mark detached us from talking about shiny new features to the problems we solve. It made our pitch and approach to our clients resonate”
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Antonia Salumbides

CTO, Papercurve

“Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada. I've seen his advisement, consultation, and mentorship bring young companies phenomenal success. I have benefited greatly from his consultation and direct advisement on my marketing efforts.”
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Arthur T. Corry

Principal, RockCorry Venture Partners

“Mark is a devoted Swiss Army knife in B2B marketing and branding. Any company seeking CMO-level guidance for their marketing department without hiring a full-time CMO would benefit greatly from Mark's hands-on expertise.”
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Matt Leuschner

CEO, Wingmate

Have Any Questions?

What is a B2B fractional CMO, and how can one benefit my business?

A fractional CMO is like eating your cake and having it, too. You get someone with experience and expertise without a full-time salary, perks, or options. A fractional CMO can fill gaps and help seize opportunities. They can lead your team, provide strategic advice, and serve as coach. A fractional CMO can also step aside when you need to hire a fractional CMO with different skills or a full-time CMO.

How long do engagements last?

It depends on the scope of the work and your goals. Some engagements are three to six months if there’s a specific task or project to tackle. Other engagements can last longer. Personally, I believe a B2B fractional CMO should stick around for a year tops. At that point, a company should hire a full-time director of marketing or a CMO, someone who’s drinking the Kool-Aid 24/7.

What is your methodology?

Good question. I always start with brand positioning and messaging because I believe a clear narrative underpins everything: marketing, sales, product development, HR, customer success and raising capital.

When everyone reads off the same page, they know exactly what a company does and how it delivers value to the people who matter. After brand positioning and messaging, the next steps are developing a strategy plan, tactical execution aligned with goals and resources, and optimization.

How do you measure the success of your engagements?

Again, it depends. Some fractional CMO engagements are easily measured - e.g. more leads, sales, Website traffic, downloads, the creation of marketing and sales enablement collateral, etc.

Some engagements are qualitative. It takes time, for example, to see the impact of differentiated brand positioning or a strategic plan underpinned by ideal customer profiles. In some respects, you must have faith that you’ve made the right moves. I agree that it sounds wishy-washy, but marketing is not a science, despite what the data geeks say.

How does content marketing help to drive traffic and engagement with my target audience?

Content marketing is about developing compelling and engaging content that resonates, establishes you as a trusted go-to resource, and,  as importantly, drives results. It's a long-term game, and consistency is key. Quality content builds trust, establishes your brand as a thought leader, and drives traffic, leads, and sales. It's like a powerful tool in your marketing arsenal.

What's the difference between a B2B fractional CMO and a strategic advisor?

A fractional CMO is a part-time marketing leader. They're like a seasoned coach who works with you regularly, providing strategic direction, tactical oversight, and accountability. They become an integrated part of the leadership team and deal with multiple stakeholders.

A strategic advisor is more like a consultant who assesses your current situation and provides recommendations for improvement. They're less hands-on than a fractional CMO. They usually deal with one or two executives, and they’re not involved in the day-to-day operations.

Do you have a team?

I’m a one-man band. It’s how I’ve run my business since 2008. But I work with a “federation” of freelancers and contractors, many of them solopreneurs like me. I can tap into content writers, designers, programmers, advertisers, salespeople and salespeople. What you need, I can find someone to do the job.

How does strategic planning impact the success of my marketing efforts?

Plan the work. Work the plan. That’s strategic planning for B2B and SaaS companies. Strategic planning is like the blueprint of your marketing efforts. It provides a roadmap for success and helps you organize your activities, team, and resources. Without a strategic plan, you’re operating by the seat of your pants and guessing rather than knowing.

What type of companies do you work for?

As a fractional CMO, I mostly work with SaaS companies but have experience with B2B service companies. I’ve consulted with companies in dozens of industries. Truth be told, they have similar marketing challenges and opportunities. I deploy the same methodology and process to help make them successful.

Ready To Spark Your Marketing?

Learn more about how working with a fractional CMO can help you create a better B2B and SaaS marketing strategy, engage more customers and drive brand awareness, pipeline, demand and sales.

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