So why does it feel like it's grinding?
You're generating pipeline, but deals aren't converting the way they should.
I work with SaaS CEOs and founders to show you why growth isn't translating into wins — and what needs to change.
Others drag on longer than they should. Competitors win customers you thought were yours, and nobody can tell you why.
Your team is busy, but you can't connect any of it to actual growth. And it's not clear what to change to fix it.
I've seen this pattern across dozens of SaaS companies.
The details change. The underlying problem doesn't.
I've spent the last 20 years working with B2B SaaS companies on growth, positioning, and go-to-market strategy. I've been an advisor and a marketing leader inside VC-backed companies.
From the outside, you see outcomes. From the inside, you see the system behind them — and where it fails.
Most teams don't have a clear view of why they win or lose. They rely on instinct, activity, and partial signals.
That's why more marketing doesn't fix the problem. It just adds more noise to a system that isn't working the way it should.
You need someone who's been in the trenches and will tell it like it is. Someone who can see what's actually happening and say it clearly.
That's where I come in. I help you see what's happening and make the right decisions about what to do next.
“Mark detached us from talking about shiny new features to the problems we solve. It made our pitch resonate.”
Antonia Salumbides“Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada.”
Arthur T. Corry“His willingness to roll up his sleeves was impressive. He played a key role in updating our story.”
Micheal H. CohenStarting with your marketing, because it sets the direction for everything that follows.
I'll be brutally honest. If your marketing agency sucks, I'll tell you that. If your positioning is confusing, I'll tell you that too.
I help you decide what to focus on, what to change, and what to ignore. This is about making the right calls before you commit more time, money, and resources.
I stay involved to guide decisions, challenge priorities, and keep the business focused on tackling challenges and seizing opportunities.
Companies doing $1M–$25M in revenue where the product works, the team is solid, and growth should be stronger than it is.
Differentiated a CRM in a market with 600+ competitors through brand positioning and a new sales narrative.
Read Case Study →Solar TechnologyBuilt marketing from scratch for a $100M+ solar tech startup — from positioning to website to sales collateral.
Read Case Study →Digital PlatformLed a positioning refresh and built a marketing engine from the ground up for a disruptive bespoke rug platform.
Read Case Study →Let's figure out what's getting in the way.
It's having your cake and eating it too. You get executive-level experience without the full-time salary, perks, or equity options. I fill gaps, seize opportunities, lead your team, and provide the strategy you're missing.
A Fractional CMO is hands-on. I become part of your leadership team and manage day-to-day operations. A Strategic Advisor provides high-level guidance for specific challenges but isn't involved in the daily grind.
I always start with brand positioning because a compelling narrative underpins everything. Then I create a strategic plan focused on the right targets, and drive conversions via targeted advertising, outbound campaigns, and content marketing.
I focus on generating leads, increasing sales, and building brand awareness. But fundamentally, success means your message finally resonates with your target audience and drives engagement and conversion rates.