To propel your company’s growth, marketing matters.
Here’s how I can help:
B2B Marketing Services
Position
Positioning lets you be crystal clear about how you’re unique and the obvious choice for target audiences.
Plan
A strategic plan lets you focus on the right people in the right places and do the right things in the right ways.
Produce
As a fractional CMO, I will guide your tactical execution to drive awareness, leads, engagement, and sales.
Let’s Work Together
Part-time CMO
Working with your team and/or suppliers, we will improve your positioning, strategic planning, and day-to-day operations to create a marketing machine that delivers.
Project Strategy
When you need expertise to tackle high-priority projects, I’ll provide strategic guidance to drive results. Access marketing firepower when you need it.
Coaching
Sometimes, entrepreneurs and marketing managers need guidance so they can be more successful. Leverage my experience to make great things happen.
Some of my clients
Let’s Work together
Learn How I help B2B SaaS companies attract and engage better prospects.
Drop me a note or call me at 416-669-7028.
Latest Posts
The Rise of the Fractional CMO: Andrew Deutsch
2021 will likely see the rise of “fractional” As companies look to grow, fractional executives will be a hot commodity. Fractional CMOs, CFOs, CROs, CTOs, VP, Sales. Consultants will start calling themselves fractional to, well, avoid being consultants. So why the...
With Millions of Users, Where Does Clubhouse Go From Here?
How will Clubhouse make money? Given the growth, it’s a fascinating question. Of course, Clubhouse has time given it raised more VC. But, at some point, Clubhouse will embrace monetization. Mallory Lee says the possibilities are endless. She believes the options...
People Say…
Mark helped us understand what wasn’t working, and quickly came up with a new direction for our messaging and marketing strategy. He was able to set up daVinci with the building blocks for long-term success in a relatively short period of time.
Mark is a gifted resource who helped us develop A marketing and communication strategy, as well as dive into the tactical programs that he mapped out until we found a resource to handle the ongoing work. He’s a very detail-oriented marketer. I would highly recommend him.
As Industrial SkyWorks looked to accelerate its growth, Mark provided strategic marketing guidance. He played a key role in updating our positioning and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.
WHY HIRE A FRACTIONAL CMO?
As many B2B companies drive growth, hiring an experienced executive makes sense.
But what if you can’t afford a full-time CMO, which can cost $150,000 to $200,000, as well as benefits and stock options? What if you’re not sure you need a CMO, or there’s not enough work for a F/T position? That’s when hiring a fractional CMO is the right move.
For small to medium-sized B2B businesses, a fractional CMO is a cost-effective resource that can tackle branding, strategy, customer acquisition, content marketing, and team building. If your marketing isn’t working or there’s no marketing happening, a fractional CMO can help to determine how to move forward in the right way.
Here are some things of the things a fractional CMO can deliver:
- Expertise: hire someone with the specific skills
- Strategy: Create a roadmap for success
- Speed: Fill a gap or short-term need quickly
- Flexibility: Hire someone for a specific period
- Cost-effectiveness: A fractional CMO can cost $1K to $10K/month
Listen to Marketing Spark, a micro-podcast (25 minutes or less) – featuring interviews with marketers and entrepreneurs about their successes, failures, and what they have learned.
