To propel your company’s growth, marketing matters.
Here’s how I can help:
B2B Marketing Services
Position
Brand positioning is a key pillar for better marketing. It establishes you as unique and aligned with your customers’ needs.
Plan
A strategic plan lets you focus on the right people in the right places and do the right things to build a roadmap for success.
Produce
As a fractional CMO, I’ll guide your tactical execution to fuel brand awareness, engagement, and leads.
Let’s Work Together
Part-time CMO
Working with your team and/or suppliers, I’ll improve your brand positioning and messaging, strategic planning, and day-to-day operations to create a marketing machine that delivers results
Project Strategy
When specific expertise is required to tackle high-priority projects, I’ll provide strategic direction and guidance to drive the expected results. It’s access to marketing firepower when you need it.
Advisory
Sometimes, entrepreneurs and marketing teams need advice and coaching so they can be even more successful. Tap into my experience to make great things happen.
Some of my clients
Call me. Let’s start.
Want to learn more about how working with a fractional CMO can help you to create B2B marketing strategy engages more customers and drives leads?
Drop me a note or call me at 416-669-7028.
Latest Posts
Lindsay Tjepkema: How Podcasts Can Drive Better Content Marketing and Thought Leaders
In this episode of the Marketing Spark podcast, I talked to Lindsay Tjepkema, CEO and co-founder with Casted, which offers podcasting services to B2B companies. We talked about how podcasts have become an invaluable tool for B2B companies looking to drive their...
If Customers Are Gold, Why Do Companies Ignore Them?
Why isn’t every company super focused on the needs of its customers? Why do so many marketers talk about being customer-centric? Jack Fussell suggests that complacency is a huge culprit. If the business is rolling along, why rock the boat? Why allocate time and money...
People Say…
Mark helped us understand what wasn’t working, and quickly came up with a new direction for our messaging and marketing strategy. He was able to set up daVinci with the building blocks for long-term success in a relatively short period of time.
Mark is a gifted resource who helped us develop A marketing and communication strategy, as well as dive into the tactical programs that he mapped out until we found a resource to handle the ongoing work. He’s a very detail-oriented marketer. I would highly recommend him.
As Industrial SkyWorks looked to accelerate its growth, Mark provided strategic marketing guidance. He played a key role in updating our positioning and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.
Subscribe to Marketing Spark, a micro-podcast (15 minutes or less) – featuring interviews with marketers and entrepreneurs about their successes, failures, and what they have learned.
