Supercharge the growth of your B2B SaaS business.

Build a marketing machine that drives engagement, attracts better prospects, and makes sales skyrocket.

The Marketing Spark Methodology

When we work together, you’re not hiring me for guesswork. You want me to provide a marketing strategy rooted in a proven three-step marketing methodology that has helped 100+ B2B SaaS businesses. Let’s work together to do marketing that actually attracts prospects and grows revenue.

Boil Down the Ocean

I’ll help you distill all the raw data to define and articulate clear positioning that tells your ideal customers what you do, why it matters, and why you’re the obvious choice.

Create a Plan That Makes Sense

Armed with a deep understanding of your business, customers, competitors, and industry, I’ll help you develop a roadmap focused on channels that move the needle.

Build a Well-Oiled Machine

Great marketing is sustainable. We’ll create and implement documented systems and processes to attract your ideal prospects efficiently.

Some of my customers

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Put the power of a proven marketing methodology to work.

Does it feel like your business growth has plateaued, but you’re ready to take it to the next level?

It might be time to rethink your marketing approach and how you connect with prospects and customers.

This where I come in.

As a fractional CMO, I help B2B SaaS companies reach new levels of success using a tried and true approach to marketing.

Unlike a full-time CMO, who can earn as much as $200K/year (plus benefits and options), I’ll be an integrated member of your team, offering more engaged and hands-on collaboration than a consultant at a fraction of the cost of a full-time executive.

Book a 30-minute strategy call

Is now the time to hire a fractional CMO for
your B2B SaaS business?

There are many reasons why business growth plateaus. The most common include:

  • Positioning that is unclear and undifferentiated
  • Content that fails to engage and attract target customers
  • The absence of a marketing roadmap for success
  • No systems to make marketing happen consistently
  • Low conversion rates on your Website
  • Lengthy and time-consuming sales cycles
  • A lack of confidence in how to make marketing happen

“Mark is a gifted resource who helped us develop a marketing and communication strategy, as well as dive into the tactical programs that he mapped out until we found a resource to handle the ongoing work. He’s a very detail-oriented marketer.”

Matt Saunders, Ryerson Futures