Most B2B marketing fails because it has no story. I'm a journalist turned startup founder turned Fractional CMO. I help SaaS companies build marketing engines that actually work.
I didn't start in marketing. I started in newsrooms at Bloomberg and The South China Morning Post. I learned that if you can't tell a story clearly, you lose the audience.
After co-founding a startup and leading marketing for three VC-backed companies, I realized most B2B SaaS firms are shouting into the void. Since 2008, I've helped over 100 companies fix their positioning and build marketing engines that scale.
I integrate into your executive team to build a repeatable, scalable marketing engine — built by someone who has done it before.
Differentiation is everything. We define exactly what you do, why you matter, and how you win against the competition.
Guidance for CEOs and Founders. Sometimes you just need a veteran in your corner to validate a direction or tackle a specific crisis.
Kick-start your marketing with a clear, focused roadmap. We move from “what do we do?” to “look at these results” in one quarter.
We don’t spend a dollar on ads until we know the story. A compelling narrative underpins everything: sales, product, and capital raising.
We identify the right targets. We don’t guess. We build a plan focused on where your high-potential prospects actually hang out.
Targeted campaigns. Content that educates. Outbound that converts. We roll up our sleeves and do the work.
“Mark detached us from talking about shiny new features to the problems we solve. It made our pitch resonate.”
Antonia Salumbides“Mark is a thought leader, and one of the utmost experts on the startup ecosystem in Canada.”
Arthur T. Corry“His willingness to roll up his sleeves was impressive. He played a key role in updating our story.”
Micheal H. CohenDifferentiated a CRM in a market with 600+ competitors through brand positioning and a new sales narrative.
Read Case Study →Solar TechnologyBuilt marketing from scratch for a $100M+ solar tech startup — from positioning to website to sales collateral.
Read Case Study →Digital PlatformLed a positioning refresh and built a marketing engine from the ground up for a disruptive bespoke rug platform.
Read Case Study →It's having your cake and eating it too. You get executive-level experience without the full-time salary, perks, or equity options. I fill gaps, seize opportunities, lead your team, and provide the strategy you're missing.
A Fractional CMO is hands-on. I become part of your leadership team and manage day-to-day operations. A Strategic Advisor provides high-level guidance for specific challenges but isn't involved in the daily grind.
I always start with brand positioning because a compelling narrative underpins everything. Then I create a strategic plan focused on the right targets, and drive conversions via targeted advertising, outbound campaigns, and content marketing.
I focus on generating leads, increasing sales, and building brand awareness. But fundamentally, success means your message finally resonates with your target audience and drives engagement and conversion rates.