I find out what your marketing spend is actually producing, build the plan and budget, and run the work with a small bench of specialists. You get a head of marketing without hiring a full-time CMO.
Companies I've worked with
I start by finding out what's actually going on in the business. Then we decide what kind of marketing you should be doing, and I help you do it.
I work as your head of marketing. First I look at what you're spending and what you're getting for it. Then I make a plan, hire the right specialists, and update you every week.
I look at what you spend and what it brings in, then decide who to sell to, what to say and where the budget goes.
I build and run the website, emails, ads and sales materials with your team and my specialists.
I track where your leads come from and what they cost, and show you what's working every quarter.
Founder-led B2B companies that sell something complex, where buyers take time to decide and the founder is still the best salesperson in the building.
Most clients start with a three-month roadmap. If you want me to run the plan after that, I stay on as your outsourced CMO.
For founders who know marketing isn't working but can't see why.
I review your buyers, story, website, sales materials, competitors and channels, then hand you a prioritized plan your team can run.
For companies spending real money on marketing without a plan or a way to measure it.
I own the marketing function: the plan, the budget, the campaigns, the vendors and the reporting. I work with your team every week and answer to you.
For companies with a marketing lead who wants a senior second opinion.
I meet with your marketing lead every month, review plans and work in between, and help them make the bigger calls.
Months before production, Mitrex had no real website, sales materials or positioning. I built the positioning and the launch plan.
Read the case study →"We launched our website with his help, and we now have a good plan for the future."
I repositioned Wingmate around field sales teams, then rebuilt the website, sales materials and emails. Demo requests went up.
Read the case study →"Any company seeking CMO-level guidance without hiring a full-time CMO would benefit greatly from Mark's hands-on expertise."
Positioning, identity direction and a channel plan aimed at interior designers, plus outreach for design shows.
Read the case study →"Mark helped to build a marketing engine that attracted and engaged the right prospects."
What founders usually ask before hiring me.
You get senior marketing leadership without a full-time executive salary, and you can scale it up or down as the business changes. Most of my clients aren't ready for a full-time hire yet.
If you're spending on marketing and can't say what it's producing, or the founder is still doing all the selling, it's probably time.
An agency runs campaigns. I decide which campaigns are worth running, then manage the agencies and freelancers who do the work.
Yes. I work with your marketing and sales people every week and bring in specialists only where there are gaps.
I help you write the role, interview candidates and hand the plan over, so your new hire starts with a strategy that's already working.
Mark's strategic marketing leadership was instrumental in establishing a rock-solid foundation for Maneva, ensuring that our brand is positioned as a leading force in AI-driven industrial automation.
Rae JeongCEO, ManevaMark quickly understood our business and how it could tell a differentiated story that engaged and educated prospects. It was a very successful engagement that I'm confident will deliver strong ROI.
Kia KahhaliFounder, APS Compliance ConsultantsOur story is complex, and unproven at the scale we are seeking to deploy, so it was a blessing to be introduced to Mark and his unique combination of marketing savvy and journalistic storytelling expertise.
Vern FotheringhamChairman and CEO, Ruralink BroadbandI started as a technology journalist, co-founded a startup, and have spent the last two decades running marketing for B2B companies. More than 100 of them so far.
The Globe and Mail
National Post
Bloomberg NewsYou'll leave the call with an honest read on what to fix first, whether or not we work together.
