One of the more interesting aspects of my consulting business over the past few months has been the growing number of core messaging projects. It is being driven, in part, by companies taking a look at their Web sites, and discovering what they’re saying to the world isn’t as strong or well-articulated as it should be.
Another twist on my core messaging business has been how some projects have started after being approached by companies interested in using social media. Soon after we begin to discuss their social media needs, it becomes obvious they need to do core messaging so they can figure out what to say to the world using social media.
The importance of core messaging has everything to do with how it’s the foundation of many of corporate activities – social media, advertising, marketing, business development, sales, communications and presentations. With well-defined core messaging, a company has a focused and consistent message every employee can confidently recite.
When PodCamp Toronto started accepting idea for panels, I jumped at the opportunity to do a presentation on the value of core messaging. With a growing number of core messaging clients and several blog posts under my belt, it is a subject that is consuming a lot of my attention and interest.
The presentation is focused on the importance of core messaging, what happens without effective core messaging, and how companies cam start the core messaging process. While the slides probably don’t convey all the details, a key element is thinking out of the box to develop core messaging and/or get third-party perspective to get a fresh or new approach.
Here’s a few links to my other posts on core messaging:
– Without core messaging, you’re DOA
– The Growing Importance of Messaging