
From Boring to Brilliant: How to Create Informative and Engaging Newsletters That Customers Love
Discover how to transform your corporate newsletter from boring and corporate-centric to informative, insightful, and engaging. Most marketers would admit that they've never sent a newsletter they were truly proud of, resulting in low engagement and missed opportunities. By shifting the focus towards customer-centric content, empowering and inspiring readers, and providing valuable insights and resources, you can create a newsletter that not only captures attention but also strengthens customer relationships and drives business success. It's time to rethink your newsletter strategy and prioritize engagement over product promotion within your customer marketing framework.
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Navigating the Content Jungle: How to Stand Out and Attract Your Audience
Dive into the world of content marketing with this insightful blog post, exploring industry expert strategies and tips for success. Discover how to create compelling content that resonates with your audience and drives engagement.
How to do Better, More Engaging Customer Marketing
There are many ways that companies can do marketing that engages, educates, encourages and inspire customers.

Shifting Marketing Priorities: From Customer Acquisition to Retention
Amidst a challenging economic landscape, this blog post emphasizes the shifting focus from customer acquisition to customer marketing for retaining customers, reducing churn, and driving revenue in 2023 and beyond.
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How to Breath New Life into an Old Brand
Some brands die and disappear forever. There are some brands that have enough appeal that they can be refreshed, reinvented and revived - like Echlinville Distillery did with Dunville's.
Pinch-Hitting in the Big Leagues: A Surprise Presentation at DigiMarCon and the Power of PDM
After speaking at a digital marketing conference, it validated the importance of people-driven marketing (PDM) and how it's so important to see people face-to-face.

The Rise of People-Driven Marketing, or PDM
As much as digital marketing is important, many brands will turn to people-driven marketing to spark conversations, relationships and opportunities.

11,038 Reasons to Embrace Clear and Compelling Brand Positioning
The MarTech landscapes has more than 11,000 competitors, based on Scott Brinker's latest review. It's the reason why brand positioning and messaging are a no-brainer for any company looking to stand out.
Create Powerful Brand Positioning in Less Than a Month
Are you struggling to make your brand stand out in today's crowded market? Do you want to learn how to position your brand to attract your ideal customers and increase your sales? If so, I'm excited to invite you to join our brand positioning course that starts on May 16. This is a tell-and-do course in which participants will learn the key positioning pillars and start to craft their positioning.

Stand Out in a Crowded Marketplace: The Power of Brand Positioning
In this podcast episode, Mark Evans and Clay Ostrom discuss the importance of brand positioning in marketing and sales. We explore how positioning is about finding a unique place in the market and creating a memorable connection with customers.
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Pragmatic Advice for B2B Marketers, Don't Panic
Amid challenging economic conditions, it can be disappointing and frustrating when your marketing doesn't drive short-term results. B2B marketers need to be patient and focus on building brand awareness. When buyers are ready, you'll be one of the options that they consider.
May 2, 2023
Create Powerful Brand Positioning in Less Than a Month
Are you struggling to make your brand stand out in today's crowded market? Do you want to learn how to position your brand to attract your ideal customers and increase your sales? If so, I'm excited to invite you to join our brand positioning course that starts on May 16. This is a tell-and-do course in which participants will learn the key positioning pillars and start to craft their positioning.
April 21, 2023
Content Marketing is Dead
This blog post argues that the traditional way of content marketing is over, and the rise of ChatGPT and AI will make creating content at scale easy and fast, leading to an overwhelming amount of generic content. This creates fierce competition, making it harder for people to find quality content. The author highlights the importance of making content stand out and generate ROI, posing how to create engaging content in a sea of options. Additionally, the post warns that the current advantage of using ChatGPT at scale may not last long due to the arms race in the industry.
April 20, 2023
The Biggest Driver of Brand Positioning ROI
This blog post emphasizes the importance of the brand positioning process, arguing that the value comes from a deep exploration of customers, competitors, and products. It highlights a case study of a condo management software company whose chief revenue officer found success telling the company's story during the positioning exercise, even before completing deliverables like value propositions, brand positioning statements, a competitive audit, and messaging for the website and social media.
April 18, 2023
Stand Out in a Crowded Marketplace: The Power of Brand Positioning
In this podcast episode, Mark Evans and Clay Ostrom discuss the importance of brand positioning in marketing and sales. We explore how positioning is about finding a unique place in the market and creating a memorable connection with customers.
April 12, 2023
How to embrace the power of account-based marketing (ABM)
Account-based marketing (ABM) is attracting a lot of attention from companies looking to take a more focused approach to attracting and engaging prospects.
April 4, 2023
How Marketing and Positioning Transformed Pickleball into a Red-Hot Sport
In the past four years, pickleball's popularity has exploded. One of the key players is Laura Gainer, a marketer who helped Pickleball USA reposition pickleball as a cool sport for everyone, not just retirees.
March 31, 2023
ChatGPT and AI are Poor Ways to Position Your Brand
AI and ChatGPT are wildly embraced by many B2B companies looking to attract the spotlight. But they're poor attempts to position a company as different because everyone is jumping on the AI and ChatGPT bandwagon.
March 30, 2023
Positioning is Not a Set-it-and-forget-it Proposition
One of the realities of positioning is that it's not a set-it-and-forget-it exercise. Instead, positioning evolves over time to reflect macro-economic, competitive and your product.
March 29, 2023
Customers Don't Care About Your Product
Many companies lead with prices, benefits and features. Truth be told, prospects and customers don't care. What they care about is what's in for them. How is your product going to meet their needs?
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