Discover how to transform your corporate newsletter from boring and corporate-centric to informative, insightful, and engaging. Most marketers would admit that they've never sent a newsletter they were truly proud of, resulting in low engagement and missed opportunities. By shifting the focus towards customer-centric content, empowering and inspiring readers, and providing valuable insights and resources, you can create a newsletter that not only captures attention but also strengthens customer relationships and drives business success. It's time to rethink your newsletter strategy and prioritize engagement over product promotion within your customer marketing framework.

Dive into the world of content marketing with this insightful blog post, exploring industry expert strategies and tips for success. Discover how to create compelling content that resonates with your audience and drives engagement.

There are many ways that companies can do marketing that engages, educates, encourages and inspire customers.

Amidst a challenging economic landscape, this blog post emphasizes the shifting focus from customer acquisition to customer marketing for retaining customers, reducing churn, and driving revenue in 2023 and beyond.

Some brands die and disappear forever. There are some brands that have enough appeal that they can be refreshed, reinvented and revived - like Echlinville Distillery did with Dunville's.

After speaking at a digital marketing conference, it validated the importance of people-driven marketing (PDM) and how it's so important to see people face-to-face.

As much as digital marketing is important, many brands will turn to people-driven marketing to spark conversations, relationships and opportunities.

The MarTech landscapes has more than 11,000 competitors, based on Scott Brinker's latest review. It's the reason why brand positioning and messaging are a no-brainer for any company looking to stand out.

Are you struggling to make your brand stand out in today's crowded market? Do you want to learn how to position your brand to attract your ideal customers and increase your sales? If so, I'm excited to invite you to join our brand positioning course that starts on May 16. This is a tell-and-do course in which participants will learn the key positioning pillars and start to craft their positioning.

In this podcast episode, Mark Evans and Clay Ostrom discuss the importance of brand positioning in marketing and sales. We explore how positioning is about finding a unique place in the market and creating a memorable connection with customers.

Amid challenging economic conditions, it can be disappointing and frustrating when your marketing doesn't drive short-term results. B2B marketers need to be patient and focus on building brand awareness. When buyers are ready, you'll be one of the options that they consider.