Welcome to the SparkBlog!
I publish posts about content marketing, brand positioning, strategy and lessons from working as a journalist, startup entrepreneur and employees, and marketing consulant. If you enjoy this content, subscribe to my newsletter.
Brand Positioning Isn't a Set-it-and-Forget-it Proposition
Brand positioning is a fluid dynamic creatures. It constantly needs to be tweaked and updated to stay relevant.
Case Study: Storylane's Homepage Messaging: Clear and Bold
Clear Website messaging is a powerful and quick way to attract and engage prospects.
For SaaS Companies, "AI-Powered" is Marketing Table Stakes
SaaS companies using "AI-powered" to promote their products are making a mistake. AI is sexy but how it delivers value to customers is more important.
New Course: Create Brand Positioning That Drives Higher Sales and Profits
In an ultra-competitive world, brand positioning matters more than ever. My course will teach you how to create better brand positioning to attract your best customers and outflank competitors.
How to Discover and Hire the Right B2B or SaaS Fractional CMO
Fractional CMOs are becoming more interesting and popular concept. Here are some thoughts on their value and how to hire one.
Two Powerful Marketing Tools: Surprise and Delight
If you want to win over customers and make them loyal, surprise and delight are two amazing marketing levers to pull. It's all about customer marketing.
The Cricket Conundrum: How to Attract Media Attention
It's a challenge for bootstrapped B2B and SaaS companies to attract the spotlight. Here's some advice on the keys to creating pitches that resonate.
For Early-Stage Companies, Less (Marketing) is More
For many B2B and SaaS companies, less marketing is often the recipe for success. It allows them to focus on marketing that will move the needle while, at the same time, avoiding spreading themselves too thin.
Navigating the PR Landscape: Insights and Strategies for B2B and SaaS Entrepreneurs
"Lightyear Strategies CEO Nima Olumi reveals the secrets behind the company's speedy PR results, attributed to strong relationships with reporters, bloggers, and influencers.
B2B Marketing Consultants, Need to Focus on "Snackable" Services
In a challenging year marked by vanishing venture capital and economic volatility, B2B marketing consultants face a new landscape.
Your Roadmap to Successful Brand Positioning: A Four-Week Deep Dive
I'll teach you how to create better, more impactful brand positioning in four weeks. My live and virtual course walks you through my three-step methodology.
Zigging When Others Zag: Content Marketing Isn't Always the Answer
For many B2B and SaaS companies, content marketing was a no-brainer. With ChatGPT and generative AI, some companies will embrace a different approach to content.
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Discovering Marketing Gold: Talk to Prospects and Customers
Talking to customers and prospects is a great way for B2B and SaaS companies to do better and easier marketing.
Ready to Spark Your Marketing?
Think your ready to take your marketing to the next level? Let's have a quick chat and we can make a solid roadmap from there.