June 2, 2023

From Boring to Brilliant: How to Create Informative and Engaging Newsletters That Customers Love

Discover how to transform your corporate newsletter from boring and corporate-centric to informative, insightful, and engaging. Most marketers would admit that they've never sent a newsletter they were truly proud of, resulting in low engagement and missed opportunities. By shifting the focus towards customer-centric content, empowering and inspiring readers, and providing valuable insights and resources, you can create a newsletter that not only captures attention but also strengthens customer relationships and drives business success. It's time to rethink your newsletter strategy and prioritize engagement over product promotion within your customer marketing framework.
June 1, 2023

Navigating the Content Jungle: How to Stand Out and Attract Your Audience

Dive into the world of content marketing with this insightful blog post, exploring industry expert strategies and tips for success. Discover how to create compelling content that resonates with your audience and drives engagement.
May 31, 2023

How to do Better, More Engaging Customer Marketing

There are many ways that companies can do marketing that engages, educates, encourages and inspire customers.
May 30, 2023

Shifting Marketing Priorities: From Customer Acquisition to Retention

Amidst a challenging economic landscape, this blog post emphasizes the shifting focus from customer acquisition to customer marketing for retaining customers, reducing churn, and driving revenue in 2023 and beyond.
May 24, 2023

How to Breath New Life into an Old Brand

Some brands die and disappear forever. There are some brands that have enough appeal that they can be refreshed, reinvented and revived - like Echlinville Distillery did with Dunville's.
May 23, 2023

Pinch-Hitting in the Big Leagues: A Surprise Presentation at DigiMarCon and the Power of PDM

After speaking at a digital marketing conference, it validated the importance of people-driven marketing (PDM) and how it's so important to see people face-to-face.
May 18, 2023

For Smart Companies, Marketing is not a Discretionary Activity

Amid tough times, marketing shouldn't be low-hanging fruit. It needs to be seen as an integral parts of a company's operations, not a discretionary activity.
May 17, 2023

The Rise of People-Driven Marketing, or PDM

As much as digital marketing is important, many brands will turn to people-driven marketing to spark conversations, relationships and opportunities.
May 3, 2023

11,038 Reasons to Embrace Clear and Compelling Brand Positioning

The MarTech landscapes has more than 11,000 competitors, based on Scott Brinker's latest review. It's the reason why brand positioning and messaging are a no-brainer for any company looking to stand out.

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