March 31, 2023

ChatGPT and AI are Poor Ways to Position Your Brand

AI and ChatGPT are wildly embraced by many B2B companies looking to attract the spotlight. But they're poor attempts to position a company as different because everyone is jumping on the AI and ChatGPT bandwagon.
March 30, 2023

Positioning is Not a Set-it-and-forget-it Proposition

One of the realities of positioning is that it's not a set-it-and-forget-it exercise. Instead, positioning evolves over time to reflect macro-economic, competitive and your product.
March 29, 2023

Customers Don't Care About Your Product

Many companies lead with prices, benefits and features. Truth be told, prospects and customers don't care. What they care about is what's in for them. How is your product going to meet their needs?
March 28, 2023

Pragmatic Advice for B2B Marketers, Don't Panic

Amid challenging economic conditions, it can be disappointing and frustrating when your marketing doesn't drive short-term results. B2B marketers need to be patient and focus on building brand awareness. When buyers are ready, you'll be one of the options that they consider.
March 27, 2023

Does "alternative" positioning and messaging work for B2B SaaS companies?

Does it make sense for a B2B SaaS company to position itself as an alternative to another product. Check out this real-world case study featuring Plausible, an alternative to Google Analytics.
March 24, 2023

Fractional CMO vs. Strategic Advisor

Learn the difference between a fractional CMO and a strategic advisor in this blog post. Discover each role's unique skills and responsibilities and find out which is best suited to your business needs. Find the right solution for your marketing challenges today!
March 24, 2023

Why and How to Hire a Fractional CMO

Many B2B SaaS companies don't need or can't afford a full-time CMO. But hiring a fractional CMO can give them the leadership and expertise they need without paying someone a large salary, perks and options.
March 24, 2023

Five Reasons Why Hiring a Fractional CMO Fails

In theory, hiring a fractional CMO is a great way to get expertise and experience without paying a full-time marketing leader. But the engagement won't work if a CEO and a company aren't committed.
March 22, 2023

Transform Your B2B Website into a Conversion Machine: Expert Tips from Sam Dunning

Websites need to educate, engage and drive conversions. On this episode of the Marketing Spark podcast, Sam Dunning offers insight into how to create better Websites and avoid common mistakes

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