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A lit match
January 11, 2023

LinkedIn: A Game-Changer in Professional Development

It’s easy to complain about LinkedIn. The algorithm is tricky, engagement fluctuates, and new features are “meh.” But LinkedIn has been a...
December 8, 2022

Podcast ROI isn’t About Subscribers, Streams or Downloads.

You must plan episodes, invite and interview guests, edit audio and video, and distribute and promote. IMHO, that’s a flawed approach because the true value of a podcast is: • Conversations with…
November 28, 2022

On a Website, First Impressions Matter and They Need to Happen in Seconds

In less than five seconds, visitors want to know what you do, whether it serves them, and why it matters to them. Why it works: • The headline, (“Remove noise from voice recordings with speech…
November 25, 2022

You don’t have to be lonely as a solopreneur

It made me realize that solopreneurs need to support each other, particularly when business slows down and you have more time on your hands. I love working from home (been doing it since 2008)…
November 22, 2022

Putting the Spotlight on Neeva’s Website Messaging

Neeva is an ad-free, private search engine that’s attempting to generate revenue by selling subscriptions. Neeva’s homepage headline emphasizes how it doesn’t promote its own products or those of…
November 21, 2022

Search as a Service, Anyone?

I’m going rogue and checking out a search engine called Neeva.
November 17, 2022

Wordtune: An example of great homepage messaging

Messaging is a powerful way to connect with prospects and customers. Take a look at Wordtune's Website to see how it works.
November 14, 2022

Many entrepreneurs are simply lucky

Entrepreneurs get too much credit for success and too much blame for failure.
November 10, 2022

Amid a recession, should marketing budgets be low-hanging fruit?

Financially strong and strategically committed companies may be able to win more business and outflank competitors in volatile economic conditions. 2. Many companies will have no choice but to reduce…

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