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Welcome to the SparkBlog!

I publish posts about content marketing, brand positioning, strategy and lessons from working as a journalist, startup entrepreneur and employees, and marketing consulant. If you enjoy this content, subscribe to my newsletter.

How to Discover and Hire the Right B2B or SaaS Fractional CMO

Fractional CMOs are becoming more interesting and popular concept. Here are some thoughts on their value and how to hire one.
Mark Evans
September 18, 2023

Two Powerful Marketing Tools: Surprise and Delight

If you want to win over customers and make them loyal, surprise and delight are two amazing marketing levers to pull. It's all about customer marketing.
Mark Evans
September 15, 2023
Media relations

The Cricket Conundrum: How to Attract Media Attention

It's a challenge for bootstrapped B2B and SaaS companies to attract the spotlight. Here's some advice on the keys to creating pitches that resonate.
Mark Evans
August 23, 2023
strategic priorities matter to early stage B2B and SaaS companies.

For Early-Stage Companies, Less (Marketing) is More

For many B2B and SaaS companies, less marketing is often the recipe for success. It allows them to focus on marketing that will move the needle while, at the same time, avoiding spreading themselves too thin.
Mark Evans
August 21, 2023

Navigating the PR Landscape: Insights and Strategies for B2B and SaaS Entrepreneurs

"Lightyear Strategies CEO Nima Olumi reveals the secrets behind the company's speedy PR results, attributed to strong relationships with reporters, bloggers, and influencers.
Mark Evans
August 17, 2023

B2B Marketing Consultants, Need to  Focus on "Snackable" Services

In a challenging year marked by vanishing venture capital and economic volatility, B2B marketing consultants face a new landscape.
Mark Evans
August 10, 2023

Your Roadmap to Successful Brand Positioning: A Four-Week Deep Dive

I'll teach you how to create better, more impactful brand positioning in four weeks. My live and virtual course walks you through my three-step methodology.
Mark Evans
August 9, 2023
content marketing

Zigging When Others Zag: Content Marketing Isn't Always the Answer

For many B2B and SaaS companies, content marketing was a no-brainer. With ChatGPT and generative AI, some companies will embrace a different approach to content.
Mark Evans
July 31, 2023

Discovering Marketing Gold: Talk to Prospects and Customers

Talking to customers and prospects is a great way for B2B and SaaS companies to do better and easier marketing.
Mark Evans
July 24, 2023

Ready to Spark Your Marketing?

Think your ready to take your marketing to the next level? Let's have a quick chat and we can make a solid roadmap from there.