Liam Darmody wrote 535 posts on LinkedIn last year.

From the outside looking in, it’s a staggering number.

It reflects the investment that people are making in LinkedIn.

LinkedInBut it is important to keep in mind that a very small percentage of LinkedIn users behave like Liam Darmody (or myself).

Most people aren’t active on LinkedIn or they don’t use it. Only one-third of all users are active monthly.

To me, this is difficult to believe given the content, connections, conversations, and business development.

But I would argue LinkedIn is still shedding its reputation as a place to look for a job.

This is going to change dramatically in 2021.  LinkedIn will see massive growth, both in terms of users and engagement.

As Liam says, “LinkedIn is the world’s largest networking event. It’s a 24/7, 365 days a week thing if you want it to be and it has no geographical limitations whatsoever”.

Those of us who jumped on the bandwagon early last year have seen LinkedIn become noisier, and that’s necessarily a bad thing.

To drive engagement in 2021, we’ll need to raise our games, try new things, and get more strategic.

For more insight about Liam, list to my Marketing Spark podcast interview. (Link in comments). As well, check out his new LinkeInthusiasts page.

For more on Liam:
Twitter
Personal Website


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