How to Become Better at LinkedIn: Moritz Lang


LinkedIn is a mysterious (and fast-growing) creature.
The algorithm is a well-kept secret.
There are best practices and rules to follow. (E.g. automation is evil)
In other words, it’s not as simple as writing a post and clicking “publish”.
Moritz Lang is a digital marketer who has emerged as a LinkedIn “guru”.
It wasn’t by design. It just happened naturally.
He posts frequently on how to create engaging content and establish a strong presence.
On the Marketing Spark podcast, Moritz and I explore:
– The secrets of the LinkedIn algorithm.
– The importance of “dwell time”.
– Why publish videos. (Check out Brivvia)
– How newbies should approach LinkedIn
Listen to the full podcast.

I’m a fractional CMO for fast-growing B2B and SaaS companies that want to attract and engage better prospects. Book a free 30-minute strategy consultation to discuss how I can help you as a fractional CMO, strategic advisor, or coach.
Listen to my podcast, Marketing Spark: 25-minute interviews with marketing and entrepreneurs in the trenches. Subscribe to my weekly newsletter, featuring marketing insight and tools, as well as curated content about marketing and sales.

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