Marketing Spark Podcast

Latest episodeJuly 23, 2026

Bolt On AI or Reimagine the Business? Blaine Mathieu on Agentic AI Strategy

Many companies are adding AI to existing processes to improve efficiency, productivity and lower costs. Blaine Mathieu believes senior leaders also need to consider a more consequential question: should AI improve how the company already operates, or become the catalyst for reimagining the business?

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All 178 episodes

July 23, 2026Bolt On AI or Reimagine the Business? Blaine Mathieu on Agentic AI Strategy
June 19, 2026AI-Driven Marketing: Oren Greenberg's Strategic Pivot
June 9, 2026B2B Storytelling: Why Your Company Needs a Storyline (Not Just Stories) with Dan Levy
May 26, 2026The $160B Digital Ad Fraud Problem
May 8, 2026SaaS Retention, Product Adoption, and the AI Challenge: Karel Papik, Product Fruits
April 15, 2026The Rise of Dark AI and the Cost of Getting It Wrong
March 14, 2026How Donate.ly Helped Raise Millions and What AI Means for Nonprofit Fundraising | Javan Van Gronigen
February 11, 2026How Agenda Hero Is Using AI to Eliminate Manual Calendar Work
January 29, 2026Before AI: The Critical Knowledge Gap You're Overlooking
December 30, 2025From Podcasting to Prompt Engineering: Dan Sanchez’s Leap into AI
November 18, 2025David Usher on Creativity, Memory, and Staying Human in the Age of AI
September 16, 2025Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel
August 25, 2025Revolutionizing Cold Outreach: Michael Maximoff on Building Relationships, Not Just Pipelines
July 23, 2025Breaking the Mold: How Zechariah Thomas Is Disrupting the Hockey Stick Industry with Swift Hockey
July 3, 2025From Developer to Demand Generator: Vahagn Sargsyan on Building the Krisp Brand and Voice
June 20, 2025Will AI Replace Us? Mitch Joel on the New Rules of Knowledge Work
May 8, 2025Why Founders Burn Out—and How to Reclaim Control with Zaheer Merali
April 30, 2025The Art and Science of B2B Video Podcasting: Lessons from 75 Shows
April 17, 2025What Braydan Young Learned After 10 Years Building Sendoso
March 5, 2025Conversion Copywriting Strategies: How Chris Silvestri Boosts B2B Marketing Success
February 25, 2025The CMO Dilemma: Surviving & Thriving in a High-Stakes Marketing World with Jenny Sagstrom
February 12, 2025The Future of GenAI Pricing: Monetization Strategies & SaaS Trends with James Wilton
January 30, 2025Know Your Customers, Win More Deals: A Deep Dive with Yael Morris
January 15, 2025Content That Connects: Erin Balsa on AI, Authenticity, and Standing Out
December 4, 2024Hiring Without Borders: Mastering the Global Tech Talent Hunt
November 20, 2024Building Barefoot Wine: Michael Houlihan on Innovation, Storytelling, and Brand Success
November 13, 2024Onboarding That Sticks: Ramli John's Guide to Turning New Users into Lifelong Advocates
November 5, 2024Unlocking the Power of Podcasting: Tom Schwab on Leveraging Interviews for Business Growth
October 16, 2024Athletes, Brands, and the Power of Influence: A Deep Dive with Ishveen Jolly
October 8, 2024Navigating AI's Impact on Marketing: Linda Melone Shares Her Toolkit
September 18, 2024From Sign-Up to Superfan: Dale Harrison's Secrets to Successful Customer Onboarding
September 11, 2024Copper's Creative and Agile Approach to Battling CRM Giants
June 26, 2024Transforming Customer Service with AI: Landbot's CEO Jiaqi Pan Shares Insights and Strategies
June 18, 2024Unpacking Google's Leaks and AI Overviews: SEO Strategies with Sam Dunning
June 11, 2024From Dishwashing Robots to AI Storytelling: Matt Mireles' Entrepreneurial Journey
June 6, 2024From Confusion to Clarity: Billy Broas Reveals the Keys to Messaging Secrets
May 22, 2024Bridging Remote and In-Person Work: Insights from Drew Moffitt at KumoSpace
May 14, 2024Kirk Simpson's Journey: From Startup Challenges to a $537 Million Exit and Beyond
May 2, 2024Can Less Be More in CRM? Exploring Parma's Unique Strategy with CEO Mark Kofman
April 23, 2024Bridging the Gap: SaaS CEO and CMO Perspectives on Marketing Success
April 9, 2024Crafting Tomorrow: Content Marketing's Future in the AI Era
February 28, 2024Beyond the Mic: How Zencastr is Changing the Podcasting Game for Creators
February 9, 2024Startup Marketing 101: Allyson Letteri's Easy Guide to Making Your Mark
January 23, 2024The Art of Marketing Leadership: Emily Singer
January 11, 2024Unlocking the Power of Case Studies in B2B Marketing with Joel Klettke
January 3, 2024Navigating the LinkedIn Labyrinth: Ivana Todorovic's Journey with AuthoredUp
December 13, 2023Mastering the Art of Positioning: Robert Kaminski's Guide for B2B SaaS Success
December 5, 2023Beyond the Boring Blueprint: Alex Smith on Strategies that Inspire and Motivate
November 21, 2023Breaking down the impact and ROI of B2B brand positioning and messaging
November 9, 2023Getting real about marketing bullshit, myths and gurus: Vince Moreau
October 30, 2023The B2B Marketing Crisis: Gee Ranasinha
October 13, 2023From Software Engineer to Marketing Innovator: Gil Allouche'sJourney
October 4, 2023Marketing Insight with Shay Howe: Navigating the Future of ActiveCampaign
September 13, 2023Mastering LinkedIn with Florian Decludt: Strategies for Entrepreneurs
August 24, 2023In-Depth with Mitch Solway: Navigating the B2B and SaaS Marketing Landscapes
August 13, 2023From Pitch to Publish: How PR Monkey is Redefining the PR Game
July 5, 2023Harnessing the Power of Video Testimonials: Dustin Tysick
June 14, 2023Mastering the Solo Game: How to Run A One-Person Marketing Department
May 31, 2023The AI revolution in content marketing: How to stay ahead of the game
May 17, 2023Breaking Through the Noise: Marketing Irish Whiskey Across the Ocean
May 9, 2023The Fundamentals of Marketing: Branding, ChatGPT and Beyond
April 26, 2023Targeting Your Audience with Buyer Personas: Strategies for Success.
April 18, 2023A Deep Dive into the Power of Brand Positioning
April 9, 2023Unlocking the Power of Account-Based Marketing for B2B Companies (Paul Slack)
April 4, 2023The Positioning and Branding Story Behind Pickleball: Laura Gainor
March 19, 2023Turn Your B2B Website into a Conversion Machine: Expert Tips from Sam Dunning
March 14, 2023Beyond the Buzz: Strategies for Successful Technology PR
March 1, 2023Seeing is Believing: The Impact of Video for B2B SaaS Marketing - Sergey Ross
February 15, 2023How B2B SaaS Companies Should Hire Freelancers, Contractors & Agencies
January 31, 2023The "Less is More" Approach to B2B SaaS Marketing
January 23, 2023Using Customer Intelligence to Retain Customers: Mike Diaz
January 6, 2023Chatbot and the Future of Conversational Intelligence: Sonny Patel
December 14, 2022For B2B SaaS Companies, Podcasts are a No-Brainer: Jeremy Shere
December 7, 2022Putting the spotlight on content, GA4, Website optimization and CTAs: Andy Crestodina
November 23, 2022What's a Fractional CMO and How Do They Deliver?
November 9, 2022Digital Marketing in a Clickless, Attribution-Free World
November 2, 2022How to Pick the Right Podcast Booking Agency
October 26, 2022The Growing Importance of Customer Intelligence
October 13, 2022Are B2B Companies Still Excited about Podcasts?
October 5, 2022Tried, True and Tested Approach to B2B Sales: Steve Schmidt
September 28, 2022Exploring the Exciting World of Consulting with Faheem Moosa.
September 21, 2022The Power of Copy and Conversions in B2B SaaS Marketing
September 7, 2022The Entrepreneurial Challenges of Running a B2B Saas Startup
August 24, 2022Typeform's Big, Bold Marketing and Market Domination Plans
August 3, 2022How to Create Compelling B2B SaaS Messaging
June 29, 2022Embracing Demand Gen Amid Challenging Economic Times
June 8, 2022Why, How, and When to Hire a Fractional CMO
June 1, 2022Walnut.io's Journey from Idea to $56-million in Venture Capital
May 18, 2022A Deep Dive into B2B SaaS Pricing
May 4, 2022How to Create Better Sales Emails: Will Allred, Lavender
April 27, 2022What Happens When Your Audience Disappears? - PizzaTime
April 6, 2022How B2B Brands Can Embrace TikTok: Will Aitken
March 30, 2022How to Work With B2B Content Marketing Freelancers
March 16, 2022How well do you know your customers: Mike Birt
February 23, 2022Exploring the World of Direct Mail Marketing
February 16, 2022What Happens When No One Knows About Your Great Product?
February 2, 2022How to Get Started with B2B SaaS Marketing
January 19, 2022Sketchnotes: Marketing with a Creative Twist
January 12, 2022An Inside Look at the Category Design: Josh Lowman
December 22, 2021Xtensio's Journey from Services to SaaS
December 15, 2021How to be strategic about building a personal brand
December 8, 2021How Marketers Can Escape the MQL Hamster Wheel
December 1, 2021How to Build a Content Marketing Creation & Promotion Machine
November 24, 2021How to Hire the Right Marketing Consultant
November 17, 2021Taking the Right Approach to ABM
November 10, 2021Turning Up the Volume on Conversational Marketing
November 3, 2021Insight About LinkedIn from a Power User
October 27, 2021Diving in the Fascination with Personal Brand Branding - DP Knudten
October 19, 2021Don't Let Content Collect Dust. Distribute & Repurpose: Ross Simmonds
October 13, 2021To Gate or Ungate Content, That is the [Marketing] Question
September 30, 2021How Marketing Success is Ruined by a Rotten Foundation
September 22, 2021How to Create a Unified B2B Marketing & Sales Team
September 15, 2021How Agile Can Change How Marketers Think, Work, and Succeed
September 8, 2021A Deep Dive into the World of B2B Content Production: Brad Smith
September 1, 2021How a B2B Marketer Successfully Embraced TikTok
July 28, 2021The Risks and Rewards of Being an Early Adopter
July 21, 2021The marketing pendulum is swinging back to fundamentals: Zineb Layachi
July 14, 2021Scaling Marketing at a Fast-Growing B2B SaaS Company: Ruth Zive
July 7, 2021The Keys to Really Knowing What Makes Your Customers Tick: Ryan Gibson
June 30, 2021Who gives a crap about email marketing: Jules Dan
June 23, 2021How to ensure that your B2B SaaS demos don't suck
June 16, 2021The "One Big Thing" Formula for B2B SaaS Marketing Success
June 9, 2021How Field Marketing Can Align Marketing and Sales: Nick Bennett
June 2, 2021The State of B2B SaaS Marketing with Chris Walker
May 28, 2021How to Hire a B2B Saas Marketing Leader
May 24, 2021Is Twitter & LinkedIn the One-Two for B2B Marketers?
May 19, 2021How LinkedIn Can Get Bigger and Better: Charlie Whyman
May 11, 2021Time to End Marketing, Sales, and Customer Success Silos
May 4, 2021How to be a One-Person B2B SaaS Marketing Department
April 27, 2021Why the Focus/Obsession with Personal Branding? Richard Cardona
April 20, 2021A Better Way to Read Business Books: Laura Valvasori
April 13, 2021The Marketer's Journey from Side Hustle to Startup: Jay Desai
April 6, 2021A Master Networking Session from a Wall Street Salesman
March 30, 2021Exploring the Marketing Landscape with Mitch Joel
March 23, 2021A Deep Dive into the Fast-Growing Subscription Economy
March 16, 2021Lately: The Software That Blew Me Away
March 9, 2021Email Marketing May Not be Sexy But it Works: Ashley Guttuso
March 2, 2021How to Master LinkedIn from a LinkedIn Guru: Moritz Lang
February 23, 2021Marketing, Success, and Risk-Taking: Mano Guiragossian
February 15, 2021The Seductive Appeal of Writing a Business Book
February 9, 2021Marketing & Sales Lessons from an ex-Road Warrior: Andrew Deutsch
February 2, 2021Clubhouse's Path to Ubiquity and Monetization: Mallory Lee
January 26, 2021Driving ROI and Predictability with Revenue Marketing: Yaagneshwaran Ganesh
January 19, 2021How to Embrace a Healthy "Content Diet": Nemanja Zivkovic
January 12, 2021Marketing to Customers AFTER They Become Customers: Linda Komisak
January 5, 2021Looking Back on LinkedIn's Amazing Year and What's Ahead in 2021: Liam Darmody
December 29, 2020The New Age of Marketing-Driven Sales: Shiv Narayanan
December 22, 2020The Keys to Becoming A Better, More Dynamic Virtual Speaker: Andrew Churchill
December 15, 2020How to Build a Dynamic B2B Marketing Team: Mitch Fanning
December 8, 2020A Virtual Event Success: Story: 4,500 Paid Attendees - Alex Shipillo
December 1, 2020Tackling the Myths of Entrepreneurship: Luc Bohunicky
November 24, 2020In a Data-Dominated World, B2B Branding is Making a Big-Time Comeback: Karen O'Mahoney
November 17, 2020How to Jump Hard into LinkedIn With Both Feet: Camille Trent
November 10, 2020Why Brand Differentiation Matters More Than Ever: Peep Laja
November 3, 2020The Narrative Science Recipe for Ultra-Successful B2B Virtual Events
October 28, 2020Why B2B Copywriting Matters, Really Matters
October 21, 2020Jordan Bower: Embracing a Different and Better Approach to Brand Storytelling
October 13, 2020John Rougeux: An Insider's Look at the Category Design Process
October 7, 2020Google's Big Algorithm Update is Coming. Are You Ready?
September 29, 2020Amrita Gurney: How to Build a Thriving B2B Community
September 22, 2020What's a Better Content Marketing Approach: Quality or Quantity Content?
September 15, 2020Lindsay Tjepkema: The Power of Podcasting for B2B Thought Leadership
September 8, 2020Jack Fussell: Why Do Brands Fail to Really Know Their Customers?
September 1, 2020Tara Hunt on Creating a DIY Marketing Platform for SMBs
August 25, 2020The Marketers Guide to Successful Marketing on LinkedIn
August 18, 2020Why It's Time to Outsource All Your Marketing
August 11, 2020How to Build an All-Star B2B Marketing Team
August 3, 2020How Virtual Events Are Powering Commonsku's Marketing
July 28, 2020How Brands Create Serious Marketing Momentum
July 21, 2020NOW is the Time to Jump on the B2B Podcast Bandwagon
July 15, 2020Spend Way More Time Promoting Your B2B Content
July 14, 2020It's Not Email Marketing. It's Engagement Farming
July 9, 2020FYI: Print Marketing is Not Dead.
June 29, 2020How to Hire Your First Startup Marketer
June 24, 2020How Senior Leaders Can Embrace Social Media
June 20, 2020An Insider's Take on Account-Based Marketing
June 19, 2020Brand & Revenue Marketing: A Delicate Balance
June 12, 2020Marketing Spark: A Micro-Podcast (15 Minutes or Less)

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Bolt On AI or Reimagine the Business? Blaine Mathieu on Agentic AI Strategy

All 178 episodes

Tell me what's going on with your marketing.