The Marketing Spark Podcast

Clay Ostrom

Clay and I explore how positioning is about finding a unique place in the market and creating a memorable connection with customers

Parry Headrick

For many companies, tech PR is a mystery. Crackle PR's Parry Headrick delivers straightforward advice on how PR works.

Laura Gainor

Five years ago, pickleball was mostly by senior citizens. Now, it's the fastest-growing sport in North America. Learn how marketing helped make it happen.

Sergey Ross

In this episode, Sergey Ross and I explore the power of video for B2B SaaS companies looking to accelerate their growth.

Steve Schmidt

SellX's Steve Schmidt talks about: why the best B2B salespeople combine personality, insight, research and time to engage people.

Josh Lowman

Some companies aim to stand out from the crowd. They embrace a concept called category design in which they define and lead a new market.

Will Lavender

At a time when email is still very much alive and well, Lavender's Will Allred talks about write emails that make an impact.

Dan Balcauski

While many B2B SaaS companies focused on benefits and features, pricing plays a major role in driving revenue and retention.

Jim Kraus

Say goodbye to the traditional buyer persona. Say hello the modern buyer persona focused on having in-depth insight into how prospects operate.

Shiv Narayanan

Shiv Narayanan looks at the different marketing roles. We look at the importance of content and how CMOs & CFOs need to establish close working relationships.

Peep Laja

Peep Laja talks about why differentiation matters in ultra-competitive landscapes and why companies are afraid to stand apart from the crowd.

Dave Poulos

I talk with David Poulos, a fractional CMO, about why there is growing interest, when and why to hire a FCMO, how to establish the rules of engagement.

Diane Wiredu

Diane Wiredu takes a dive into how to develop messaging, the deliverables and how to quantify the success of a messaging engagement.

Yoav Vilner

Walnut.io CEO Yoav Vilner talks about the interactive demo software company's rapid growth and how it raised major venture capital, including a $35 million Series B round in January

Chris Walker

From demand generation, attribution and content, Chris Walker is changing how B2B SaaS companies view marketing. Chris is one of the leading voices in B2B marketing.

Kate Bradley Chernis

Lately.ai CEO Kate Bradley Chernis talks about the challenges of navigating the B2B SaaS waters as the CEO of a fast-growing startup.

Lindsay Tjepkeam

An insider's look at the fast-growing world of podcasting from an entrepreneur who has built a B2B SaaS podcasting technology company.

Nelson Gilliat

A discussion into how marketers can escape the MQL hamster wheel and focus on marketing that makes a difference.