Fix your leads problem.

Most B2B SaaS lead problems are actually *story* problems.

When your customer story doesn't resonate in the right places, your marketing and sales teams struggle to generate new opportunities and close deals.

I can help you fix that — fast.

a conference room full of seats
Services

What I Can Do For You

US$6,000/engagement

Fractional/Interim CMO

Who’s it for: You’re looking to to fill a senior leadership gap for a few months.

I’ll create positioning, messaging and marketing and sales assets, and select the right channels.

Then, I’ll help you make the right hiring decision.

More About Fractional CMO

What you get:

  • Positioning and messaging to tell and amplify the customer story
  • A strategic plan focused how the channels used by target audiences.
  • The development of marketing and sales assets (one-pagers, case studies, decks, videos)
  • Tactical oversight to ensure high-quality collateral, content, and campaigns.
  • One to two meetings a week to review a marketing dashboard and improve and optimize performance.
Starting at US$2,500/mo.

Strategic & Tactical Advisory

Who’s it for: You need strategic leadership and critical thinking to move forward with confidence.

It’s my most popular package.

A monthly package that delivers value via strategic advice and tactical execution.

More About Strategic Advisory

What you get:

  • Tactical support and oversight of demand gen, content marketing, sales enablement, and MarCom.
  • Weekly status calls to analyze, track goals, and optimize marketing campaigns, content, and other activities.
  • Strategic planning to prioritize and select the right distribution channels, aligned with goals, resources and budgets.
  • Templates and worksheets to support systems and processes to turn marketing into a well-oiled machine.
  • Guidance to continually and relentlessly deliver your customer story to the right people in the right places.
Pricing Varies

Customer Story Development

Who’s it for: You have a story problem.
Website bounce rates are high, conversions are soft. Sales cycles are long, churn is an issue, and sales decks and demos don’t resonate.

Let’s build a customer story using clearer and more compelling positioning and messaging to educate, engage and inspire.

More About Story Development
1.  Rebuild: an exploration of your product, customers, and competitors. We’ll discover what makes you the option. Then, we test and validate the new customer story with key stakeholders.

The project takes 4 to 8 weeks. It features market analysis, customer interviews, a playbook, a landing page and a variety of positioning assets.

Cost: $7500
2. Refresh: A half-day workshop with your team looking at your product and how it’s unique, better or different.

Using creative exercises and worksheets, we define your positioning pillars and develop a customer story aligned with your goals.

You receive a playbook that captures the key ideas and messaging to quickly and easily update your marketing and sales assets.

Cost: $2500
3. Refine: A review of your website and marketing to understand your customer story and positioning. We deliver a report with ideas and recommendations to improve your customer story and positioning.

Cost: $1000

I also offer:

US$6,000 for six months

Coaching

If you're an in-house marketer or a marketing consultant, let's work together to embrace new approaches, ideas, and opportunities.

As a marketing consultant since 2008, I have learned from mistakes and developed systems and processes that will help make you more successful.

Based on work required

Content Marketing Strategy

With experience as a reporter and B2B writer, I understand the power of content and storytelling and how it can drive brand awareness, leads, sales, and thought leadership.

I can help you brainstorm, structure, create and promote content, powered by systems and templates.

US$500 per call

Strategy Calls

A 90-minute call can be a game-changer. It's an oppportunity to explore ideas or ask questions.

I'll offer advice to help you see things differently or embrace new approaches.

Get unlimited email or Slack acccess to me for a week.

What Can a Fractional CMO Offer Your Business?

As a fractional CMO, I offer deeper and more hands-on collaboration than a consultant while offering the expertise of an experienced in-house executive.

Expertise

When investing in marketing, you want to hire someone with specific skills to achieve your goals. From helping 100+ B2B SaaS companies, be confident you’re in good hands.

Strategy

Working with me takes the guesswork out of your marketing. I’ll create a strategic roadmap aligned with your product, competitors, and industry.

Flexibility

If you need to fill a gap in your leadership team or meet a deadline, a fractional CMO can quickly identify priorities and accelerate marketing.

Why Should You Hire Me For Your B2B Needs?

When hiring a fractional CMO, your decision boils down to how well they fit with your business and the skills they offer. Here’s what makes me the right choice.

Specialization

I've developed, implemented, and overseen successful strategic positioning, marketing plans, and tactical execution for 100+ B2B SaaS businesses.

Experience

I co-founded a start-up, worked for three VC-backed startups, including as the VP, marketing, and dabbled with several side hustles.

Network

Working with me brings an extensive network of marketing professionals with experience, expertise, and specialization to the table.

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