Fix your leads problem.

Who’s it for: You’re looking to to fill a senior leadership gap for a few months.

I’ll create positioning, messaging and marketing and sales assets, and select the right channels.
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Then, I’ll help you make the right hiring decision.
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More About Fractional CMO

What you get:

• Positioning and messaging to tell and amplify the customer story
• A strategic plan focused how the channels used by target audiences.
• The development of marketing and sales assets (one-pagers, case studies, decks, videos)
• Tactical oversight to ensure high-quality collateral, content, and campaigns.
• One to two meetings a week to review a marketing dashboard and improve and optimize performance.
  

Let's Talk about Fractional/Interim CMO!

Who’s it for: You need strategic leadership and critical thinking to move forward with confidence.
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It’s my most popular package.
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A monthly package that delivers value via strategic advice and tactical execution.
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More About Strategic Advisory

What you get:

• Tactical support and oversight of demand gen, content marketing, sales enablement, and MarCom.
• Weekly status calls to analyze, track goals, and optimize marketing campaigns, content, and other activities.
• Strategic planning to prioritize and select the right distribution channels, aligned with goals, resources and budgets.
• Templates and worksheets to support systems and processes to turn marketing into a well-oiled machine.
• Guidance to continually and relentlessly deliver your customer story to the right people in the right places.
  

Let's Talk About Strategic Advisory!

Who’s it for: You have a story problem.
Website bounce rates are high, conversions are soft. Sales cycles are long, churn is an issue, and sales decks and demos don’t resonate.

Let’s build a customer story using clearer and more compelling positioning and messaging to educate, engage and inspire.

More About Story Development

1.  Rebuild: an exploration of your product, customers, and competitors. We’ll discover what makes you the option. Then, we test and validate the new customer story with key stakeholders.
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The project takes 4 to 8 weeks. It features market analysis, customer interviews, a playbook, a landing page and a variety of positioning assets.

Cost: $7500

2. Refresh: A half-day workshop with your team looking at your product and how it’s unique, better or different.
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Using creative exercises and worksheets, we define your positioning pillars and develop a customer story aligned with your goals.
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You receive a playbook that captures the key ideas and messaging to quickly and easily update your marketing and sales assets.
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Cost: $2500

3. Refine: A review of your website and marketing to understand your customer story and positioning. We deliver a report with ideas and recommendations to improve your customer story and positioning.
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Cost: $1000

Let's Talk About Story Development!

If you're an in-house marketer or a marketing consultant, let's work together to embrace new approaches, ideas, and opportunities.

As a marketing consultant since 2008, I have learned from mistakes and developed systems and processes that will help make you more successful.

With experience as a reporter and B2B writer, I understand the power of content and storytelling and how it can drive brand awareness, leads, sales, and thought leadership.

I can help you brainstorm, structure, create and promote content, powered by systems and templates.

A 90-minute call can be a game-changer. It's an oppportunity to explore ideas or ask questions.

I'll offer advice to help you see things differently or embrace new approaches.

Get unlimited email or Slack acccess to me for a week.