What’s your social media side hustle?
When you’re not engaging on Twitter, Facebook or LinkedIn, where are you spending your time?
I’m not sure if it’s a trend but many hard-core creators on LinkedIn have been straying recently.
Is it LinkedIn fatigue or a sense that the bandwagon is getting more crowded?
Some people are dabbling on other platforms while others are focused on building an audience.
One of those people is Brooklin Nash, who has increased his Twitter followers by more than 10-fold over the past year.
While still active on LinkedIn, Brooklin says Twitter delivers opportunities to post content that is more fun and publish more frequently.
It has been interesting to study Brooklin’s approach, even though he claims not to have a strategic plan.
His posts are designed for engagement rather than simply sharing information or opinions.
It has encouraged me to reconsider my approach to Twitter and how to better capitalize on a digital asset.
What other social media platforms do you use and why?
Listen to my conversation with Brooklin, which also includes an in-depth look at how to hire and use freelance and contract content marketers.