Should you focus on only one marketing channel?

Should small businesses be one-trick ponies? Would it make sense for them to focus on a single channel?

This would let companies do a great job rather than spread their resources too thin. Maybe it’s a blog, LinkedIn, conferences, or advertising.

I was listening to a podcast in which Louis Grenier interviewed Mark Ritson.

Grenier asked Ritson for his marketing advice for a small company. Ritson said marketing is a huge challenge because they’re unable to invest enough money, even if they’re an agile “David”.

What kind of marketing does a small business do?

My advice: walk before you run. Be pragmatic and less ambitious or enthusiastic.

Focus your time, money, and people on doing a few things well rather than doing multiple things in a middling way. Focus on optimization rather than expansion and resist the urge to embrace shiny objects.

Share this post

Subscribe to my newsletter

Marketing insight, thoughts, and ideas to inspire and guide.

© 2022 Marketing Spark. All right reserved.