Customers don't care about your product. They care about themselves

Prospects could care less about your product or technology.

Benefits, features, and prices don't matter.What they care about is themselves.

They're selfish and self-centred.

To connect with them, you must answer the question: what's in it for me?

How is your product going to change their lives?

How will it make their jobs easier or make them look like heroes?

How will it deliver better experiences and solve their problems?

In other words, it's about them, not you.

Next move:

Take an honest look at your Website homepage, About page, one-pager, sales deck, and overview video and ask whether they're customer-centric or you-centric.

Then, ask whether your marketing and sales collateral puts the focus on your product or aligns with a prospect's questions and how they think and feel.

Looking to jump-start your B2B marketing with better positioning, messaging and strategy? Let's talk.