Slowly but surely, the fractional CMO is gaining momentum.
Companies can eat their cake and have it too.
They can take advantage of the expertise and experience of a marketing leader but not pay full freight.
No options. No perks. No serverance payments. No worries.
Meanwhile, fractional CMOs can work with multiple clients or work less.
It sounds like a win-win proposition but here's some food for thought.
In concept, fractional means part-time. It could range from 8 to 20 hours a week.
But many companies need someone to pull the marketing levers constantly and engage with key stakeholders regularly.
A CMO is also responsible for driving KPIs, so ideally, they're proactively monitoring and optimizing marketing activities.
That can be a challenge when you're not a full-time employee.
My advice: think about what you need when exploring the idea of fractional CMO, and how you can support their efforts.
In my experience, a fractional CMO thrives when a company has marketers who can do tactical execution.
This allows a fractional CMO to focus on strategic guidance and tactical oversight while letting employees work in the trenches.
The other keys to success are:
• Having a CEO willing to engage with a fractional CMO
• Being structured about how and when to use a fractional CMO
• Having clear lines of communication and scheduled meetings.