June 28, 2022

A return to simple, user-friendly marketing

At a time when sales growth is slowing, your marketing needs to be better and smarter.

At the same, however, it has to be accessible and user-friendly. 

A classic (1987) case in point is McCain’s TV ad in which a young boy is eating french fries and ketchup. 

There’s no sound other than the boy munching on french fries until the end when the announcer says “Superfries from McCain for the strong silent type”.

Created by advertising agency Clarke Goward Fitts, the icon ad was shot in one take on a low budget. 

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