Marketing is hard.
It’s even more challenging when you’re a company’s only marketer. You need to strategize, coordinate, tactically execute, and organize.
In other words, you have to be a multi-task player.
On the Marketing Spark podcast, Nancy Kwan talks about life as a solo marketer at Bubblebox.
One of her biggest pieces of advice to solo marketers: “Don’t become a yes person. Be comfortable saying no.”
To be honest, “no” is a difficult word to say. Can you imagine saying “no” to people’s marketing suggestions or needs
Nancy also says that solo marketers need to be:
– strategic and ask tough questions before committing to anything.
– automate mundane tasks to drive efficiencies and productivity.-
– ask “why?” before committing to anything to manage and determine priorities.
– show results to justify getting the budget to hire third-party marketers.
I would suggest that solo marketers thrive with a CEO willing to engage and collaborate.
If you’re a solo marketer, what do you see as the keys to success?
Listen to the conversation with Nancy.