October 25, 2022

The unsung marketing workhorse: the one-pager

Here’s to an unsung marketing hero: the one-pager.

While small in stature, the one-pager packs a punch.

It highlights what a company does, the key benefits, and how its product is unique, different, or better.

A one-pager delivers marketing and sales ammunition for corporate influencers to win over their bosses and decision-makers.

With my B2B SaaS clients, a one-pager is a key part of their marketing and sales foundations, along with:

– An overview video: here’s what you need to know 60 to 120 seconds
– A deck that can be tweaked for prospects, investors, media, influencers
– Positioning that makes it clear what you do, who you serve, why what you do matters, and how you stand apart.
– Homepage copy that proclaims in seconds why you matter to prospects.

It’s easy to dismiss a one-pager as a brochure, or suggest it isn’t needed because people can visit the website.

IMHO, however, a one-pager (underpinned by good copy and design) is a powerhouse that makes an impact.

Do you have a one-pager? How is it used?

More: On Oct. 28 (Friday) at 11:30 am EST, I’m doing a free online workshop on how to improve your positioning and messaging. Register here.

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