Everyone is intently watching Russia’s war on Ukraine.
It’s the world’s biggest story.
At this time, marketing can be off-side.
It seems wrong to be pushing sales when innocent people are losing their lives.
Sadly, Applebee’s discovered this reality when its light-hearted ad (five boneless wings for a dollar with the purchase of a hamburger) appeared during CNN’s live coverage of the war.
We need to be empathetic, self-aware, and rally around our values as companies and marketers.
There are times when not marketing is the right thing to do.