I have been working with B2B SaaS companies since 2008.
Few of them have struck me as truly innovative.
Many of them were cool but they didn’t blow me away.
Lately is an exception to the rule. When I learned what it can do, it resonated as a game-changer.
The company’s technology turns content (blog posts, eBooks, video) into social media posts.
It takes the painful, time-consuming work out of creating updates for multiple social media networks.
Imagine the ROI from auto-magically creating social media content at scale.
And what if your updates improved over time as the AI ingests your content and engagement?
On my Marketing Spark podcast, I spoke with Lately CEO Kate Bradley Chernis about her journey from popular DJ to marketer to successful B2B SaaS entrepreneur.
– The personal struggles and bullying that she endured in the music industry
– Attracting the attention and business of Gary Vaynerchuk
– Why she backed away from raising money because she believed VCs weren’t treating her the same as male entrepreneurs.
– Growing Lately by 256% in 2020.