November 11, 2021

An easy, better, and faster way to do content marketing

Want a “hack” to make it easier to create content.

Don’t think about it. Just do it.

The best content often happens when you’re inspired, excited, and instigated.

They emerge when you’re listening to a podcast, reading an article, playing sports, while you’re showering, or walking the dog.

They are ideas begging to be crafted and shared.

To capitalize on them, I would recommend two approaches:

1. Write them immediately. Don’t worry about the grammar or quality. Just get it out of your head and onto paper. The faster the idea gets out of your head, the better.

After the initial editorial burst, there’s time to enhance, research, and polish.

2. Create a content marketing idea repository

In the book “Storyworthy”, Matthew Dicks says a key to storytelling success is capturing ideas on a regular basis.

Dicks recommends an approach called “Homework for Life”, which involves writing down story ideas at the end of each day.

If you did that every day, there would be no lack of content ideas in the pipeline. 

As much as you need to create content, let it flow rather than force it out. Let the words rumble out.

As marketers, there’s too much of a focus on production rather than idea generation. It’s why many marketers lean heavily on SEO tools

How do you generate and capture ideas for content?

More: I’m exploring the idea of doing a monthly ask-me-anything (about marketing) season via Zoom. Let me know if you’re interested.

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