Marketers are obsessed with all things digital.
But there are huge non-digital markets that shouldn’t be ignored.
One of them is direct mail. Yeah, sending paper to people’s homes!
In 2021, the global direct mail market climbed 5% to $61-billion.
On the Marketing Spark podcast, Dave Fink, CEO with Postie, said brands are embracing direct mail because there’s impressive ROI.
As important, he said direct mail lets companies escape the digital advertising dominance of Google and Facebook.
In talking to Dave, I was surprised to hear direct mail can be targeted and that its performance can be tracked.
Do you use direct mail? Why and how well does it perform?