January 30, 2023

Engage and Keep Your Customers With Newsletters

It’s time for the lowly newsletter to shine amid tough economic times.

They can be valuable retention tools if done right.

A customer newsletter can engage, enlighten, and motivate.

It conveys that a company cares about its customers and their success.

It’s a regular touchpoint saying, “We’re thinking about you and here are things you need to know.”

A newsletter can include the following:
• Corporate updates: new product features, events
• Tutorials on how to get more value from the product
• Organic and curated third-party content
• Inspiring and insightful case studies
• Answers to questions from customers
• Quizzes, polls, or surveys
• CTAs for customers to connect

There are several reasons why companies avoid newsletters:
• They don’t see the value
• They think it’s too much work
• They’re not sure people will read it

Customers want to be engaged, and a newsletter is an easy way to connect with the people who matter.

A newsletter can have a “lite” design and doesn’t have to be packed with information.

Check out the example below on how text and links can do the job.

At a time when it’s harder to attract new customers, newsletters are a valuable tool to keep existing customers in the fold.

Below is an example of a simple design for a customer newsletter (although this one is about an acquisition).

We should talk if you’re a B2B SaaS company looking for strategic and tactical help with marketing.

I’m particularly good at working with companies that do little or no marketing but want to start with a rock-solid foundation.

Here’s what I do.

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