Get a free AI-powered audit of your B2B homepage in under 60 seconds. See how your website messaging and positioning stacks up across clarity, differentiation, value proposition, target audience, and credibility — graded A through F.
Free & instant. No sign-up required to see your grade.
Most B2B websites fail the 5-second test. Visitors can't tell what you do, who it's for, or why you're different. This audit reveals exactly where your messaging breaks down — and what to fix first.
A single letter grade (A–F) and numeric score (0–100) that tells you how strong your positioning is at a glance. Most B2B sites score C or D.
Individual grades for clarity, differentiation, value proposition, target audience, and credibility. See exactly which areas are strong and which need attention.
Paragraph-level analysis of each dimension with specific references to your actual website copy. Not generic advice — feedback tied to your real messaging.
Concrete, actionable improvements you can implement this week. Things like rewriting a specific headline or adding social proof above the fold.
We evaluate your homepage against the same five criteria that positioning consultants use when auditing B2B and SaaS brands. Each dimension gets its own grade, score, and specific feedback.
Can visitors understand what you do in 5 seconds?
We check whether your homepage clearly communicates what you sell, who it's for, and why it matters. Vague headlines like "Innovative solutions for modern businesses" score poorly. Specific headlines like "Payroll software for remote teams under 50 people" score well.
Do you stand out from competitors?
We analyze whether your messaging highlights a unique angle or just repeats industry cliches. If your homepage could belong to any competitor with a logo swap, your differentiation needs work. Strong positioning owns a specific territory in the buyer's mind.
Is the benefit to the customer obvious?
We evaluate whether you lead with outcomes or just list features. Buyers don't care about your "AI-powered platform" — they care about saving 10 hours a week. The best B2B websites translate features into measurable business results.
Is it clear who this is for?
We look for signals that you're speaking to a defined buyer — not everyone. Trying to appeal to "businesses of all sizes" is a positioning red flag. The best SaaS websites name their ideal customer in the first scroll.
Do you back up your claims with proof?
We scan for social proof, customer logos, testimonials, case studies, specific numbers, and trust signals. Generic claims without evidence hurt conversion rates. Specificity — "helped 340+ SaaS companies" vs. "trusted by many" — builds trust fast.
Enter your URL and get your positioning score in under 60 seconds. Free, instant, no sign-up required.
Paste your website URL. We scan your homepage and extract the key messaging — headlines, hero copy, meta descriptions, and body text.
Our AI analyzes your positioning across 5 dimensions and generates a letter grade (A–F) with a numeric score. You see the results instantly — no waiting.
Enter your email to unlock detailed feedback, specific recommendations referencing your actual copy, and 3 quick wins you can implement this week.
Before you run your audit, here are the principles that separate strong brand positioning from forgettable messaging.
“We help businesses grow” means nothing. “We help Series A SaaS companies book 30% more demos” means everything. Positioning works when it narrows your audience and deepens your relevance. The riches are in the niches.
Nobody buys a “cloud-based platform with AI-powered analytics.” They buy “10 hours saved per week on reporting.” Translate every feature into a measurable result. Your homepage headline should answer: “What will change for me?”
If your website could work for any company with a logo swap, your targeting is too broad. The best B2B sites mention their ideal customer persona in the first scroll — by role, company size, industry, or pain point.
“Trusted by leading companies” is noise. “Used by 340+ SaaS teams including Shopify and Stripe” is proof. Replace every vague claim with a number, name, or case study. Credibility comes from evidence, not adjectives.
The strongest B2B brands don't compete on features — they reframe the market. Instead of “better project management,” they say “the first tool built for async-first teams.” Differentiation isn't about being better. It's about being different in a way that matters.
Visitors decide whether to stay or leave in about 5 seconds. Your above-the-fold messaging must pass three tests: What is this? Who is it for? Why should I care? If you can't answer all three in the first viewport, you're losing leads.
We scan your homepage and extract the key messaging elements — headlines, meta descriptions, hero copy, and body text. Then our AI analyzes these against 5 positioning dimensions that B2B marketing experts use to evaluate brand strength. You get a letter grade (A–F) for each dimension plus an overall score.
The initial audit with your overall grade and dimension scores is completely free, no email required. To unlock the detailed feedback, specific recommendations, and quick wins, we ask for your email so we can send you the full report.
This tool is designed for B2B and SaaS company websites. It evaluates positioning through the lens of how well you communicate your value to business buyers. E-commerce, portfolio sites, and personal blogs will get less relevant feedback.
About 30–60 seconds. We scan your homepage in real-time and run the analysis on the spot. No waiting for an email — you see your grade immediately.
Most B2B websites score in the C–D range. An A is exceptional — it means your positioning is clear, differentiated, customer-focused, and credible. Even well-known brands often score B or C because their messaging has drifted generic over time.
Absolutely. Enter any public URL. Many users run their own site first, then check 2–3 competitors to see how they compare. It's a fast way to spot positioning gaps and opportunities.
Find out how your brand messaging stacks up — free and instant.