Hey, I'm Mark.

As a fractional CMO and strategic advisor, I work with B2B and SaaS companies that have great products but are struggling to drive leads, sales, and brand awareness.

I work well with $1M to $10M companies that are doing little marketing and not driving ROI. They need someone who can guide them forward with a plan of attack and tactical best practices.

I started my career as an ink-stained technology newspaper journalist, working for the Globe & Mail, National Post, and Bloomberg News. That foundation taught me that if you can't tell a story clearly, you lose the audience.

Before launching Marketing Spark, I co-founded a startup called Blanketware. While it was a great idea, our timing was off. But it was a tremendous learning experience. I also worked as a marketing leader for three VC-backed startups: b5Media, Daisy Intelligence, and Horizn.

I'm also a “marketing expert” with the Innovation Factory accelerator and an advisor for Next Canada.

A key part of storytelling is understanding your audience's needs and interests so you can engage, entertain, educate, and enlighten them. The mix of storytelling and being customer-centric is a powerful way to do marketing that makes an impact.

I'm a proud Canadian based in Toronto. My passions are family, playing hockey (ice, not field!), tennis, and travelling.