Positioning

Clarity and differentiation to stand out in a crowd

Do you have a great product, but it's hard to get people to sign up?
Have a hard time articulating why people should choose you over the competition?
Running ads and other marketing initiatives but aren't seeing the results?
Could you close more deals by communicating your value more effectively?
If you answered “yes” to any of these questions, you might have a positioning problem.

What if you could…..

Turn your website into a conversion machine by highlighting the things that matter.
Make every touchpoint resonate using clear and consistent messaging.
Build brand awareness that help you stand out and connect directly with your target audience
Close more deals with sales presentations that speak to the needs of your customers.
Align your employees around the critical drivers of your business.
Inform and improve your product roadmap with a clear direction.

How I Can Help You

Using my 10-step Marketing Spark Methodology, we will develop a compelling and differentiated positioning that captures the attention of the people who will love your product.

1

State of the union

We’ll take a look at your current positioning to assess what’s working, what’s not, and why.

2

The spotlight on you

Let’s get clear on what you do, identify your product’s key benefits and features, and why people need it.

3

The people who matter

Understand the people who need your product, from their problems, goals, and the jobs they want to do.

4

Who else is out there?

You need to know the competition inside and out. We’ll do a deep analysis to discover your competitors.

5

See the big picture

Get an in-depth understanding of your industry and identify trends and opportunities to leverage for your business.

6

Who else is out there?

Equipped with insights about your business, customers, competition, and industry, we’ll formulate a tailored approach for your product.

7

Boil down the ocean

Identify the keywords, phrases, ideas, and themes intriguing, exciting, compelling, and engaging.

8

Craft and draft

Using the assets at our disposal, we’ll develop your positioning statement, value proposition, and boilerplate.

9

What do you think?

Get alignment by testing positioning with key stakeholders, including employees, customers, and partners.

10

Pollinate

Don’t let your positioning collect dust on the shelf. Integrate it into your marketing and spread the word

What do I get at the end of this process?

When we’re done, you’ll get the following outcomes:

“Mark detached us from talking about new features to the problems we solve for our customers. This has made our pitch and approach to our clients resonate so much more. “