Positioning + Messaging + Targeting

Make your B2B SaaS company the obvious choice

Have a great product, but it's challenging to get people to sign up?

Have a hard time articulating why people should choose you over the competition?

Running ads and other marketing initiatives but aren't seeing the results?

Could more deals be closed by communicating your value more effectively?

If you answered “yes” to these questions, you might have a positioning, messaging and targeting problem.

What if you could…..

  • Turn your website into a conversion machine by highlighting the things that matter.
  • Make every touchpoint resonate using clear and consistent messaging.
  • Build brand awareness that help you stand out and connect directly with your target audience
  • Close more deals with sales decks that speak to the needs of your customers.
  • Align your employees around the critical drivers of your business.
  • Inform and improve your product roadmap with a clear direction.

How I Can Help You

Using a 10-step methodology, we'll develop a compelling and differentiated positioning and messaging that resonates with the people who matter.

1

State of the union

We’ll take a look at your current positioning and messaging to assess what’s working, what’s not, and why.

2

The spotlight on you

Let’s get clear on what you do, who you serve, identify the key benefits and features, and how you're better or different.

3

The people who matter

Understand the people who need your product, from their problems, goals, and the jobs they want to do.

4

The competition

You need to know the competition inside and out. We’ll do a deep analysis to discover your competitors.

5

See the big picture

Get an in-depth understanding of your industry and identify trends and opportunities to leverage for your business.

6

A strategic approach

Equipped with insights about your business, customers, competition, and industry, we’ll formulate a tailored approach for your product.

7

Boil down the ocean

Identify the keywords, phrases, ideas, and themes intriguing, exciting, compelling, and engaging.

8

Craft and draft

Using the assets at our disposal, we’ll develop your positioning statement, value proposition, and boilerplate.

9

What do you think?

Test and validate your positioning and messaging with key stakeholders: prospects, customers, employees and partners.

10

Pollinate

Don’t let your positioning and messaging collect dust on the shelf. Integrate it into your marketing and spread the word

What do I get at the end of this process?

An important deliverable is the in-depth exploring of what you do and why it matters.
As for deliverables, you’ll get:

  • Brand positioning statement
  • Value proposition
  • Elevator pitch
  • A competitive positioning audit
  • SWOT analysis
  • Curated customer interviews

“Mark detached us from talking about new features to the problems we solve for our customers. This has made our pitch and approach to our clients resonate so much more. “

Antonio Salumbides, Papercurve