1
State of the union
We’ll take a look at your current positioning to assess what’s working, what’s not, and why.Using my 10-step Marketing Spark Methodology, we will develop a compelling and differentiated positioning that captures the attention of the people who will love your product.
1
State of the union
We’ll take a look at your current positioning to assess what’s working, what’s not, and why.2
The spotlight on you
Let’s get clear on what you do, identify your product’s key benefits and features, and why people need it.3
The people who matter
Understand the people who need your product, from their problems, goals, and the jobs they want to do.4
Who else is out there?
You need to know the competition inside and out. We’ll do a deep analysis to discover your competitors.5
See the big picture
Get an in-depth understanding of your industry and identify trends and opportunities to leverage for your business.6
Who else is out there?
Equipped with insights about your business, customers, competition, and industry, we’ll formulate a tailored approach for your product.7
Boil down the ocean
Identify the keywords, phrases, ideas, and themes intriguing, exciting, compelling, and engaging.8
Craft and draft
Using the assets at our disposal, we’ll develop your positioning statement, value proposition, and boilerplate.9
What do you think?
Get alignment by testing positioning with key stakeholders, including employees, customers, and partners.10
Pollinate
Don’t let your positioning collect dust on the shelf. Integrate it into your marketing and spread the wordMarketing insight, thoughts, and ideas to inspire and guide.
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