Get an instant audit of your website, messaging, and positioning.
Paste your URL, get a free AI-powered report on what's working, what's costing you deals, and the three highest-leverage fixes you should make first.
How it works.
Three steps. About a minute of your time.
Paste your URL.
Drop in your homepage. That's the only thing we need. No code, no plugin, no calendar booking.
The AI runs the audit.
It reads your copy, your structure, your CTAs, and the way you stack up against your three closest competitors.
Get a one-page report.
A marketing score, the three things hurting you most, and what to fix this week. Delivered to your inbox.
What's in the report.
One page. Read it in five minutes. Act on it the same day.
Your marketing score.
A single 0 to 100 number across positioning, clarity, website, story, and CTA. Built from 80+ B2B engagements.
The five-second test.
What a cold visitor actually thinks you do based on your homepage. Often, this alone is worth the audit.
A competitor side-by-side.
How your positioning reads next to your three closest competitors. Same buyer, different pitch.
Three concrete fixes.
Specific copy, layout, or structural changes you can ship this week. No vague "improve your messaging."
The questions buyers are silently asking.
The two or three things your homepage doesn't answer, but every prospect needs to know before they book a call.
One honest read.
Is your site closing buyers or just describing your company? You'll get a real answer, not a polite one.
Here's what the report looks like.
Mockup. The real one shows your actual scores and fixes.
Rewrite the H1.
"We help companies grow" is true for everyone. State the specific outcome you deliver in one sentence a buyer would say back to you.
Move the social proof above the fold.
Your client logos are at line 1,800. Buyers leave before they see them. They belong in the hero, right under the H1.
Add a competitor differentiator.
Three competitors say "we care about quality" too. You need one sentence about what makes you the obvious choice. We've drafted it below.
What is a marketing audit?
A marketing audit is a structured look at how your company shows up to a buyer who's never heard of you. It's not a website grade. It's not an SEO scan. It's the harder question underneath both: is your marketing actually selling the thing you sell?
Most B2B audits get this wrong. They produce a list of "improve your meta tags" findings and call it a day. A real marketing audit answers three things: who is this company for, what do they actually do, and why should that buyer pick them over the obvious competitor. If your homepage can't answer those in under five seconds, no tactical fix moves the pipeline.
This free marketing audit tool runs the same rubric we use on paid engagements. You'll get a positioning score, the questions buyers are silently asking, and the three fixes most likely to close more deals this quarter.
The marketing audit checklist we use
Every B2B engagement starts with the same checklist. We've open-sourced it here so you can run it on your own homepage before you ever paste a URL.
- 01The five-second test. Can a cold visitor say what you do in one sentence after reading the H1 and subhead? If not, nothing else on the page matters.
- 02Buyer-specific positioning. Does the homepage name who you're for in real terms, not "growing companies" or "modern teams"? Vague ICP = vague pipeline.
- 03Competitor differentiation. Could you swap your competitor's logo onto this homepage and have the copy still make sense? If yes, you don't have positioning. You have category copy.
- 04Social proof above the fold. Logos, named case studies, or specific results before the buyer has to scroll twice. Not testimonials buried at line 1,800.
- 05One primary CTA. A buyer should have exactly one obvious next step. Multiple buttons of equal weight = paralysis.
- 06Specific outcomes, not features. "Reduce time to close by 40%" beats "AI-powered workflow automation" every time. Buyers buy outcomes.
- 07The objection page. Pricing, security, or implementation page that pre-answers the top three objections. Most B2B sites skip this entirely.
- 08The buyer's silent questions. Two or three things a real prospect needs to know before booking a call that your site doesn't address.
This checklist isn't an SEO audit and isn't a UX audit. Both of those matter. Neither moves pipeline if positioning is broken.
What a marketing audit report looks like
The report you get is one page. Not 40. Forty-page audits get filed; one-pagers get acted on. Here's what's in it:
- →A single score, 0 to 100. Built from positioning, clarity, website, story, and CTA subscores. Calibrated against 80+ B2B engagements.
- →The five-second read. The literal sentence a cold buyer would say your company does, based only on your homepage.
- →Three concrete fixes. Specific copy, layout, or structural changes you can ship this week. With drafted copy where it applies.
- →A competitor side-by-side. Your three closest SERP competitors and how their pitch reads next to yours. Often the most uncomfortable section.
- →The buyer's silent questions. Two or three things your homepage doesn't answer that every prospect needs to know.
- →One honest read. Is the site closing buyers or just describing your company? You'll get a real answer.
Marketing audit examples
What a real fix looks like, pulled from anonymized engagements.
Before:"We help modern teams streamline operations through intelligent automation."
After:"Procurement teams at $50M+ companies cut PO approval time by 70% with [Product]. No new hires, no rip-and-replace."
Three sentences became one. The "who" went from generic to specific. The "what" went from features to outcome. Demos doubled in 60 days.
Before: Homepage led with company history and 8 product categories.
After:Homepage led with a single buyer outcome ("ship custom orders in 14 days, not 6 weeks") and named the two ICPs explicitly. Product categories moved to a dedicated page.
Bounce rate dropped 22%. Sales-qualified inbound tripled the next quarter.
Before:"Trusted partner for businesses navigating change."
After:"We help private-equity-backed B2B companies hit their year-two revenue plan after a missed year one."
Same firm. Same services. Sharper buyer. Lead quality improved enough that the founder stopped doing free discovery calls.
Marketing audit tools vs this tool
Most marketing audit tools you'll find are SEO scanners. They tell you your meta description is missing, your images aren't compressed, your H1 hierarchy is off. Useful, sometimes. Not the bottleneck for an $8M B2B company that already has competent SEO and a homepage that still doesn't convert.
This tool runs the positioning rubric instead. It's the same lens we'd bring on day one of a paid engagement. Free, no signup before you run it, report in your inbox in five minutes. Run yours up top, or read the blog for more on positioning, messaging, and the pipeline math behind growth that stalls.