AI Summary
Laura Gainor, a pickleball marketing expert, discusses her role in transforming pickleball from a niche sport into America's fastest-growing sport. She shares insights into the brand's evolution, the strategic use of earned media, and the impact of celebrity endorsements. Gainor also explains her approach to building community around the sport and leveraging platforms like LinkedIn for business growth.
In This Episode
0:49Defining pickleball and its appeal
2:10Laura's journey into pickleball marketing
4:09Initial impressions and brand refresh
5:50Shifting target audience and growth strategy
8:00Initial mandate and website development
10:00Expanding footprint and attracting younger demographics
12:15Earned media strategy and celebrity involvement
17:50Advice for marketing niche sports
19:30Brand partnerships and industry growth
21:00LinkedIn newsletter strategy
24:50Pickleball in the Sun brand
27:20Memorable pickleball experiences
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