AI-Driven Marketing: Oren Greenberg's Strategic Pivot

Mark Evans interviews Oren Greenberg, founder of Kurve, about his pivot from growth marketing to AI-native go-to-market systems.

Greenberg explains how he now helps B2B companies—typically CEOs at smaller firms and CMOs/CROs at larger ones—implement custom AI projects (like ICP modelling and programmatic AEO engines), run growth audits across paid, SEO, analytics, and team capability, build workflows and automation, and deliver structured AI training programs.