The best marketing takes place when the marketing head and CEO form a solid partnership.
They agree that success comes from experimenting, learning, optimizing and sometimes failing.
Marketing struggles when the CEO expects instant gratification and sees unsuccessful campaigns as mistakes or bad marketing.
As economic conditions become more challenging, it’s important that CEOs and marketing leaders are on the same page strategic and tactical pages.
As a starting point, they should:
✔️Discuss goals and objectives using the SMART framework. Align expectations with reality.
✔️Determine the go-to-marketing channels that will drive awareness, leads, and sales.
✔️Make room for experiments and allocate a small part of the budget.
✔️Meet on a weekly basis to review progress and, as important, brainstorm ideas and explore opportunities.
✔️Embrace a big picture perspective that into account the economy and competitive landscape.
How strong is your relationship with the CEO or head of marketing?