Question: “How many subscribers does your podcast get?” Answer: “I don’t know.” Question: “How can you measure its success?” Answer: Well, it’s complicated (but not really). A podcast is a mysterious creature for data-driven marketers. Having many listeners is great, but other
I’m trying to learn a two-handed tennis backhand. It’s a two-step forward, one-step backward proposition. Sometimes, it feels like one step forward and two steps backward! Nevertheless, I’m committed to the process and journey. A two-handed backhand will make me a better
On a Website, words educate, enlighten and drive conversions. So why are so many Websites confusing and uninspiring? Why do words get in the way rather than sparking opportunities? I interviewed Ekaterina (Sam) Howard, a conversion copywriter and strategist for B2B SaaS startups,
When times get tough, it’s time to focus on the basics. It’s being clear about your positioning, messaging, and target audiences. There’s no ambiguity about what you do, whom you serve, how you help, and how you’re better, unique, or different. Boring?
Patience is a virtue. It’s a good lesson for people impatient about how marketing works. According to a study by Ahrefs, SEO takes three to six months to show results. That’s an eternity for a marketing leader who feels intense pressure to
Launching a podcast in 2020 was one of my best moves professionally. But quantifying its success is much more than subscribers, streams, or downloads. Success includes new relationships, connections, opportunities, and brand awareness. In many ways, a podcast is a Trojan Horse
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