Marketers need to lean away from KPIs and data
Marketers have become lazy. We’ve leaned too hard into data.
Check the dashboard to see what the KPIs are telling us to do.
“Hey, it looks like changing the CTA button’s background to blue is working!”
Am I being dramatic? Probably, but there’s some truth to it.
While data is important, marketers need to embrace creativity as attribution and attracting clicks become more challenging.
As someone who plays more on the creative and branding side of the house, I’m excited about the pendulum swinging back from the dark side.
The “marketers are lazy” answer was one of three questions Jakub Zajicek from Speak On Podcasts asked as part of a series of interviews with marketers.
You can check out my answers to Jakub’s questions, and the interviews with 16 other marketers.
More: A few people jumped on my offer to do a mini-review of their Website homepages. Send an email (mark@markevans.ca) if you want feedback.
