Every B2B SaaS company should have a podcast. That’s the marketing gospel. It makes sense given the growing popularity of podcasts. But are B2B SaaS companies embracing podcasting? Jonathan R Bland says “no”. He believes that only a small number of companies
To gate or not to gate, that is the question. Should prospects be forced to cough up an email address to access content? It’s a question that I’ve asked many marketers in recent months. And most of them believe that gated content
Sadly, most CMOs are hired to be fired. The average tenure of a CMO is slowly shrinking. It’s now 40 months. The problem is a lot of marketing can easily be measured. When marketing fails to perform, it’s bad news for marketing
Most buyer personas are useless. They’re fictional depictions and/or have irrelevant information. Who cares if an IT buyer has tattoos and rides a Harley? On a recent podcast, Chris Walker said he hasn’t used a buyer persona since 2017. Let’s not completely dismiss buyer
Ben Simmons is an amazing talented basketball player. But he’s afraid to make mistakes. He often doesn’t want to take shots, particularly free throws. For a high-paid player ($40 million/year), that’s a problem. A big problem. What are Simmon’s problems? In an interview
Do you suffer from shiny object syndrome? As marketers, we love new tools and services. If sometimes sounds interesting, it’s like catnip. In time, however, our marketing toolbox is overflowing. This causes two things to happen. 1. Many of our tools are
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