As digital creatures, it’s easy to spend (and waste) hours in front of screens. We can try to justify it by claiming it’s personal or professional research but at some point, it’s time to step away from the keyboard. For the next
In my neighbourhood, there are three grocery stores within a 10-minute walk. It’s an embarrassment of riches. Two of them are owned by major corporations. The other, Fiesta Farms, is an independent grocer with a rapid following. People will drive for miles
If sales growth is slowing, does demand gen make more sense than ever? Think about it: if customers aren’t ready to make purchases, maybe it’s time to focus on educating, engaging, and encouraging them. It allows companies to position themselves as a
At a time when sales growth is slowing, your marketing needs to be better and smarter. At the same, however, it has to be accessible and user-friendly. A classic (1987) case in point is McCain’s TV ad in which a young boy
When life gives you lemons…..write brilliant copy. As marketers, it’s time to stand out, not stand down. To capture the spotlight and succeed amid challenging economic times, you must work better and smarter to capture the spotlight. While competitors pull back
The key to great marketing is telling the right story at the right time. The story changes based on what’s happening around you and what resonates with the audience. Amid changing economic conditions, your story will likely have to be updated. For
Marketing insight, thoughts, and ideas to inspire and guide.
416.669.7028
mark@markevans.ca
© 2021 Marketing Spark, All rights reserved
