Building a content marketing strategy is a lot like building a house, says Visme’s Farzad Rashidi . You need a good foundation and infrastructure and a nice facade. You need to have a clear understanding of the best keywords that will attract
Black Friday (and Cyber Monday) has become boring. Marketing is about discounts, which may be available at other times of the year. Amid a tsunami of so-called deals and overflowing inboxes, where’s the marketing creativity? Where’s the willingness to behave differently? Are
Counter-intuitive idea: market to people who will never become customers. Rather than being 100% focused on potential customers, cast a wide net to establish brand awareness. Deliver value by content, tools, and resources that build trust, confidence, and likability. While this approach
Hiring a marketing consultant is often a leap of faith. You’re hoping their expertise and experience fill gaps and make things happen. But a lot of consulting engagements don’t work as well as expected. – There’s misalignment about expectations. – A lack
It’s scary before you jump into the lake. How cold will the water be? At first, there’s a shock to the system. But as you swim, it becomes more comfortable. That’s how I felt about my first in-person conference (SaaS North) in two
There’s a lot of talk about your ideal customer. But what about customers who aren’t ideal? These are customers who aren’t a good fit for different reasons. Marketers need to identify customers they don’t want as much as the customers they do
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