Blog

The Rise of the Fractional CMO: Andrew Deutsch

2021 will likely see the rise of “fractional” As companies look to grow, fractional executives will be a hot commodity. Fractional CMOs, CFOs, CROs, CTOs, VP, Sales. Consultants will start calling themselves fractional to, well, avoid being consultants. So why the...

With Millions of Users, Where Does Clubhouse Go From Here?

How will Clubhouse make money? Given the growth, it’s a fascinating question. Of course, Clubhouse has time given it raised more VC. But, at some point, Clubhouse will embrace monetization. Mallory Lee says the possibilities are endless. She believes the options...

Driving Predictability and ROI with Revenue Marketing

If only marketing was predictable and ROI was guaranteed. Life would be so much easier….but maybe less exciting. Marketing can be up and down. Sometimes, marketing works. Sometimes, it doesn't. But Yaagneshwaran Ganesh believes that marketing doesn’t need to be as...

Does Red-Hot Clubhouse Have Social Staying Power?

Clubhouse is red-hot. Everyone wants to be on Clubhouse. It’s the right product for the right time. People are feeling lonely and isolated. They’re hunkering down and bored with Netflix, board games, books, and puzzles. Clubhouse is an easy distraction (aka rabbit...

The Importance of Embracing a Content Diet: Nemanja Zivkovic

How much content do you consume? Most of us probably overdose on reading, watching, and listening. There’s so much great content, that it’s really hard to resist. I would argue that most of us need to be more structured, disciplined, and focused. We need to use better...

Why Clubhouse is Sparking Growing Social Media Anxiety

What’s your plan for Clubhouse? It’s new, hot, and addictive, and, at the same time, a social dilemma. B2B marketers need to think about if and/or how they will embrace Clubhouse. This is particularly pertinent for people who have leveraged LinkedIn so effectively....

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