Blog
How to Jump into LinkedIn With Both Feet: Camille Trent
2020 has been a hell of a year for LinkedIn. The social media platform now has more than 720 million users globally. It has transformed into a platform dominated by content and connections rather than a place where HR professional troll for talent. In short order,...
B2B Brands Have to Stop Being Boring: Peep Laja
In an increasingly noisy marketing landscape, standing apart is a huge challenge. There's so much happening, that it's easy to blend into the background. On the most recent episode of my podcast, Peep Laja and I explored why differentiation (and brand positioning)...
The Secret to Organizing Successful B2B Virtual Events
I was wrong about blowing off virtual events as terrible. Not all of them are bad. I discovered one that's very good. Since COVID caused in-person conferences to disappear, Narrative Science has organized three virtual events that have become increasingly popular. Its...
Small Marketing Tweaks Can Create Big Impacts
It takes a lot of work to create a personal brand. But sometimes, small changes can make a big difference. Here's a personal marketing story of a tweak that clicked. It was such a small thing that I seriously question why I didn't do it earlier! I’m a fractional...
In a Fast-Moving, ADD World, Words Really Matter
Words matter. They’re not as sexy as photos or videos, but they’re important. Don’t believe me? Take a look at the number of posts about copywriting. Write like you talk. Less (words) are more. Create tight, compelling copy. Why is it that marketers are beating the...
Good Marketing Can’t Perform Miracles on Bad Products
Marketing - even great marketing - can't perform miracles. It can't make up for a bad product. In other words, you can put lipstick on a pig but it's still a pig! Sooner or later, a bad product will be found out. Its failings will be discovered, highlighted, and...
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