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When Most Marketers Zig, It’s Time to Zag

Marketers love jumping on the bandwagon. Podcasts, anyone? But marketers also need to zig when others zag. Doing it takes courage. No one wants to look foolish. But marketers should embrace experiments. I have a client, for example, that is sending postcards to...

How Podcasts Drive Better Content Marketing and Thought Leadership

In this episode of the Marketing Spark podcast, I talked to Lindsay Tjepkema, CEO and co-founder with Casted, which offers podcasting services to B2B companies. We talked about how podcasts have become an invaluable tool for B2B companies looking to drive their...

If Customers Are Gold, Why Do Companies Ignore Them?

Why isn’t every company super focused on the needs of its customers? Why do so many marketers talk about being customer-centric? Jack Fussell suggests that complacency is a huge culprit. If the business is rolling along, why rock the boat? Why allocate time and money...

Tara Hunt: Building a DIY Marketing Platform for SMBs

Marketing can be painful for small businesses. Marketing is important but spending money is a hard pill to swallow. As a result, they adopt a DIY approach that often goes badly. Their marketing isn't executed well, it's spread too thin, and ROI is elusive. Tara Hunt...

How One Marketer Leverages LinkedIn to Make Money

Jason Vana has a refreshing take on why he’s on LinkedIn. Sure, it’s the relationships but Jason Vana wants to attract clients and make money. It’s the dirty little secret about LinkedIn. Everyone talks about connections and networking but, for many people, it’s about...

Jump-Start Your B2B Marketing by Hiring a Fractional CMO

As many B2B companies grow and look to improve their marketing, hiring an experienced executive makes a lot of sense. But what if you can’t afford a full-time CMO, which can cost $150,000 to $200,000, as well as benefits and stock options? What if you’re not sure that...

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