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Fractional CMO vs Agency vs Full-Time CMO: Which One to Hire
How a full-time CMO, a marketing agency and a fractional CMO compare on cost, speed and what they actually do, and how to pick the right one for a founder-led B2B company.
Fractional CMOOctober 18, 20267 min read
- Strategy
Hiring Your First Marketer: When, Who and How
When a B2B startup should hire its first marketer, what kind of marketer to hire, the interview questions that matter, and what to try before a full-time hire.
October 18, 20264 min read - Positioning
How to Find Your ICP: A Free AI Prompt That Interviews You
A free ChatGPT and Claude prompt that interviews you about your best customers in about 10 questions, then writes up your ideal customer profile and three B2B buyer personas.
October 18, 20265 min read - Strategy
How to Hire a Marketing Agency or Consultant
A step-by-step guide for B2B founders on hiring a marketing agency or consultant: setting goals, building a short list, checking references, talking about budget and setting the rules of engagement.
October 18, 20264 min read - Website
How to Use the AI Buyer Panel to Get Website Feedback
A step-by-step guide to the free AI buyer panel: how three simulated buyers go through your website, how to read their path and where they got stuck, and what to fix first.
October 18, 20265 min read - Website
How to Use the Free Website Audit to Score Your Homepage
A step-by-step guide to the free Marketing Spark website audit: how to run it, what the six scores mean, and how to use the three fixes and rewritten headline.
October 18, 20265 min read - Strategy
PR for Startups: Advice From a Former Reporter
What a former technology reporter learned about startup PR from both sides: why most pitches get ignored, how to build media relationships, when to hire a PR agency, and what to do instead.
October 18, 20265 min read - Strategy
AI Can Write the Strategy. It Still Can't Make the Hard Decisions
AI can write a strategy in an hour. The consultant's value now is context and the hard decisions, helping CEOs challenge the beliefs holding the business back.
June 25, 20265 min read - Fractional CMO
Fractional CMO vs Strategic Advisor: Which Do You Need?
A fractional CMO runs your marketing. A strategic advisor sharpens your decisions. Here is which one founder-led B2B companies need first.
May 22, 20266 min read - Website
The Best Structure for a B2B SaaS Homepage
The B2B SaaS homepage structure that earns the click: clear hero, real proof, the buyer's problem in their words, product through outcomes, one CTA.
May 22, 20267 min read - Positioning
The Difference Between Brand Strategy and Brand Positioning
Brand strategy and brand positioning are not the same thing. Here is the difference, why founders confuse them, and which one to fix first.
May 22, 20267 min read - Positioning
B2B Differentiation: How to Stand Out Without a Better Product
B2B differentiation is rarely about a better product. A practical guide to finding the specific edge buyers will actually pay attention to.
May 21, 20268 min read - Strategy
B2B SaaS Meaning: What It Actually Is (and Isn't)
Plain-English breakdown of what B2B SaaS actually means, real examples, how it differs from B2C SaaS, and why the meaning matters for how you market and sell it.
May 21, 20266 min read - Fractional CMO
Best Fractional CMO Companies in 2026
The best fractional CMO companies in 2026, honestly compared. Who each firm is built for, where they fall short, and whether you actually need one.
May 21, 20268 min read - Positioning
How to Write a Positioning Statement (B2B Examples)
A positioning statement is the internal artifact that forces hard decisions. Here's the framework, five real B2B examples, and the mistakes that kill it.
May 21, 20268 min read - Positioning
Product Positioning Examples: 7 Real B2B Headlines, Honestly Reviewed
Product positioning examples from real B2B companies: Linear, Notion, Stripe, Figma, MongoDB and more. What each one does well, what it gets wrong.
May 21, 20267 min read - Sales
7 Ways to Ensure Prospects Show Up for Demos
Demo no-shows kill SaaS pipeline. Here are seven practical filters and nurture moves that get the right prospects on the call and ready to engage.
November 26, 20247 min read - Sales
How I (Almost) Saved a Client $100,000: The Plot Twist No One Saw Coming
I told a client to fire their $7,500-a-month agency. The next morning, the agency fired him first. Here's the lesson buried in the plot twist.
October 1, 20244 min read - Positioning
How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap
Barefoot Wine cracked a snobby category by naming the buyer everyone ignored and building the brand around her. Here's what B2B marketers can steal.
September 25, 20244 min read
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