In theory, paperless billing makes a lot of sense for consumers and companies. Consumers get their bills quicker and have less paper cluttering their desks, while companies can save a lot of money by reducing their printing and mailing costs.
The only problem is paperless billing hasn’t been embraced as enthusiastically as you might expect. It’s one of those solutions addressing a major problem, only to see consumers say a collective “meh”.
Maybe digital bills don’t resonate because when it comes to paying them people like to “see” the details. Maybe it has to do with the fact people file their bills for taxes so having them in a folder on your computer isn’t as user-friendly.
The tepid enthusiasm for paperless bills hasn’t stopped companies or companies providing these services from pounding away on the benefits of going digital. A good example of these efforts is Doxo, which raised $10-million to expand its paperless billing service. (Source: TechCrunch).
Maybe Doxo has a “secret sauce” that will make paperless billing more user-friendly or accessible but the reality is you can lead a horse to water but you can’t make him drink – and consumers, to date, have not shown much interest in drinking in paperless bills.