What a difference a year makes for a B2B Saas entrepreneur.
In 2021, business was booming, venture capital was flowing, and customer acquisition and growth was a huge focus.
Today, the economic landscape is bumpy, venture capital has disappeared, and customer retention is paramount.
In this episode of Marketing Spark, Lately.ai CEO Kate Bradley Chernis talks about her professional challenges and how she’s navigating the B2B SaaS waters.
She also talks about Lately’s struggles to raise venture capital and the company’s low-cost marketing strategy.
And we do a rapid-fire round featuring Kate’s thoughts on the social media landscape.
Listen to the podcast.