I’ve started to post on TikTok. My videos are terrible.
I make them quickly and don’t jazz them up too much.
But that doesn’t matter, for now.
It’s more important to play with TikTok and learn first-hand why it works and it could be deployed within my marketing mix.
As you probably know, I’ve spent a lot of time on LinkedIn since the pandemic started. My writing skills have let me thrive on the platform.
But I also recognize that the marketing landscape changes and it’s dangerous to put all your eggs in one basket.
It’s why you must explore other channels and platforms. You need to learn and seek new opportunities and possibilities. Otherwise, you’re vulnerable.
Are you TikTok? If so, it would be great to get your insight on how it works for you.