How I Can Help
Tell Your Story, Better
Craft a strong brand story that tells the world what you do, who you serve and why it matters. It’s time to stand out from the crowd!
If you’re facing these challenges, I can help:
What do you offer?
Your story isn’t working. It’s not resonating with consumers and it’s a challenge to tell how you’re unique.
Are you sure?
The stories told by employees are different, confusing and inconsistent. It’s difficult for everyone to get on the same page.
What do you mean?
Your marketing and sales collateral aren’t engaging or attracting potential customers, or you need sales collateral to feed the funnel.
Your story: grounded in process, delivered with clarity.
What you need:
A clear and well-articulated story
that lets people quickly and easily understand what you do and the value delivered.
A consistent story…
that is effectively told in different places: your Website, videos, one-pagers, presentations, etc.
A unique story…
that establishes a clear position within the competitive landscape
What you get:
A multi-step process…
that involves discussions, research and analysis into your company, products and marketplace.
A package of deliverables…
That includes value propositions, key benefits, elevator pitch and boilerplate that form the foundation for our market and sales efforts.
A competitive analysis…
that identifies the message of rivals, making it easier for you to stand out from the crowd.
Mark was instrumental in helping us develop a customer support plan for launch, as well as establish a communications strategy internally and externally for our early customers. Mark guided us to clearly define our position and purpose as a company, with a clear mission and long-term vision. His strengths definitely lie in messaging and communications.