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Do smarter, better marketing. Not less marketing.

  • June 10, 2022
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The sky falling for technology companies.

Layoffs are happening across the board.

Marketing is an easy budget item to reduce. But think strategically and carefully.

If your competitors decide to do less marketing, maybe it opens a window of opportunity for you.

On a related note, my newest podcast explores the world of fractional chief marketing officers.

For guidance on how to hire a fractional CMO, check out my free guide (no email req’d).

 

Marketing tool of the day: Seamless.ai, which helps you find email addresses for prospects.

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