Build a marketing engine that drives consistent results for your B2B SaaS business.
From more than a decade of working with B2B SaaS companies, I've crafted proven marketing solutions that generate results at every stage of growth.
Build a marketing engine that drives consistent results for your B2B SaaS business.
From more than a decade of working with B2B SaaS companies, I have crafted proven marketing solutions that create business results at every stage of growth.
Jump-Start
Starting at $3,000 USD per month
To generate a higher volume of better leads, you need to build a consistent marketing engine. Jump-Start delivers high-level strategic guidance to drive and sustain more profitable lead generation.
Strategic Advisory
Starting at US$3,500/mo.
You need strategic guidance for your marketing to succeed and move in the right direction.
You can count on me to help your people perform better and generate better results.
What you get:
– Oversight of demand gen, content marketing, sales enablement, and MarCom.
– A weekly meeting to analyze and improve marketing using a KPI dashboard and brainstorm ideas.
– Tactical oversight to ensure high-quality collateral, content, and campaigns.
– Positioning updates to reflect changes in the competitive landscape and market conditions.
– Strategic plan development aligned with resources and budgets.
The Customer Story
US$7,500
You need a story that resonates to drive conversions, leads, and faster sales.
Together, we’ll create a clear and compelling narrative to ensure that you’re telling the right story to the right people.
What you get:
– Positioning that makes you the obvious choice.
– Messaging to emphasize your strengths and addresses obstacles
– Personas and ideal customer profiles for focusing on the best customers
– Landing page copy
– Sales sheet
– Elevator pitch
Coaching
US$6,000 for six months
If you're an in-house marketer or a marketing consultant, I offer guidance, perspective and brainstorming to embrace new approaches, ideas, and opportunities. I'll also help you implement systems to make marketing easier and faster.
Custom Engagements
Based on work required
For projects that fall outside pillar packages, I offer strategic and tactical guidance. It's things like launching a podcast, establishing a better LinkedIn presence, creating a content marketing plan, media outreach, or building investor decks.
Strategy Calls
US$300 per call
If you have questions about where to take your marketing and how to get there or how to get your team or product to perform as expected, let’s connect and help you find clarity, ideas, and solutions.
What Can a Fractional CMO Offer Your Business?
As a fractional CMO, I offer deeper and more hands-on collaboration than a consultant while offering the expertise of an experienced in-house executive.
Expertise
When investing in your marketing, you want to hire someone with specific skills to achieve your goals. From helping 100+ B2B SaaS companies, be confident you’re in good hands.
Strategy
Working with me takes the guesswork out of your marketing. I’ll create an in-depth strategic roadmap aligned with your business, competitors, and industry.
Flexibility
If you need to fill a gap in your executive team or meet a deadline, a fractional CMO can quickly become ingrained with your business and get marketing back on track.
Why Should You Hire Me?
When hiring a fractional CMO, your decision comes down to how well they fit with your business and their track record for success. Here’s what makes me the right choice.
Specialization
I have developed, implemented, and overseen successful strategic positioning, marketing plans, and tactical execution for 100+ B2B SaaS businesses.
Experience
I co-founded a start-up, worked for three VC-backed startups, including as the VP, marketing, and dabbled with several side hustles.
Network
Working with me brings an extensive network of marketing professionals who bring experience, expertise, and specialization to the table.
