Strategic and tactical guidance to attract and engage the people who matter

B2B Marketing Expertise To Accelerate Growth

As a fractional CMO, I provide B2B companies with expertise and perspective to do marketing better or differently.

Unlike a consultant who just tells you what to do or an agency that does tactics, I become a part of your team to strategically plan and tactically execute.

 

Position

Your B2B marketing has to reflect your customers’ problems, needs, and goals. Strong brand positioning (and storytelling) is a key pillar for successful marketing and sales and ensures your brand is differentiated and aligns with strategic objectives.

Plan

Focus on the right people in the right places, and do the right things. Let’s create a B2B strategic roadmap for success that maximizes your marketing resources. Serve the people who matter and leverage the channels that deliver results and ROI.

Produce

Let’s make tactical execution happen – everything from content marketing and video to decks and sales collateral – to drive your marketing. As a fractional CMO, I’ll ensure marketing meets your goals, using your team and/or external partners.

Let’s Work Together!

Part-time CMO
Working with your team and/or suppliers, I’ll improve your brand positioning and messaging, strategic planning, and day-to-day operations to create a marketing machine that delivers results

Project Strategy
When specific expertise is required to tackle high-priority projects, I’ll provide strategic direction and guidance to drive the expected results. It’s access to marketing firepower when you need it.

Advisory
Sometimes, entrepreneurs and marketing teams need advice and coaching so they can be even more successful. Tap into my experience to make great things happen.

In working with 100+ companies since 2008, I have developed a proven framework that drives B2B marketing success.

The Marketing Spark Framework

Call me. Let’s start.

Want to learn more about how I can help create marketing that drives more engagement and leads?
Drop me a note or call me at 416-669-7028.

Let’s talk

People Say…

As Leonardo looking to drive growth, we needed messaging and a brand story that was compelling and clear to customers, partners, and employees. Mark led us through a process that was creative, engaging, and collaborative

Mark Charlinski, Leonardo

Mark did an impactful workshop with Stem Minds team on storytelling what we do. The approach and exercises were relevant and meaningful and allowed us to outline a better brand story.

Anu Bidani, StemMinds

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu

Your marketing needs a strategic plan. Download my free eBook, “The 8-Step Guide to Marketing Success”