I help B2B and SaaS companies do marketing that resonates.
Strategic guidance and tactical that attracts and engage better prospects.
On-Demand B2B & SaaS Marketing Expertise
As a fractional CMO, I provide B2B and SaaS companies with expertise and perspective to do marketing better or differently.
Unlike a consultant who simply tells you what to do or a tactical agency, I become part of your team to strategically plan and tactically execute.
I’ll work as an engaged and hands-on part-time marketing leader who develops go-to-market strategy and oversees tactical operations. I’ll collaborate with your executives, work with teams, and, if required, discover and manage third-party suppliers. It’s marketing expertise and experience you need without the cost of a full-time resource.
I’ll develop your marketing strategies, brainstorm ideas, provide tactical guidance, and support your internal marketing teams. I’ll provide feedback and recommendations about your marketing collateral and activities, and provide access to my network. We’ll do weekly calls and communicate via email and Slack.
One-on-one coaching and mentorship with entrepreneurs looking for clarity, advice, and perspective about marketing and how it can help achieve your goals. We will do weekly 30-minute calls or bi-weekly hourly calls and communicate via email and Slack.
I’ll help you tackle high-priority projects to jump-start your marketing. This can include brand positioning and messaging, marketing strategies, digital marketing audits, Website refreshes, marketing and sales collateral creation and design, and content marketing execution.
Let’s Work Together!
Your B2B marketing has to reflect your customers’ needs, and goals. Strong brand positioning is a key to successful marketing and ensures your brand is differentiated and aligns with strategic objectives.
Focus on the right people in the right places, and do the right things. Create a B2B strategic plan for success that maximizes your resources. Serve the people who matter and leverage channels that deliver results and ROI.
Let’s make tactical execution happen; everything from content marketing and video to decks and collateral – to drive your marketing. As a fractional CMO, I’ll ensure marketing meets your goals, using your team and/or external partners.
In working with 100+ companies since 2008, I have developed a proven framework that drives B2B marketing success.
The Marketing Spark Framework
As Leonardo looking to drive growth, we needed messaging and a brand story that was compelling and clear to customers, partners, and employees. Mark led us through a process that was creative, engaging, and collaborative
Mark is a resourceful marketing professional and experienced writer. Together, we developed a B2B marketing strategy and vision for our brand. We appreciate his marketing strategies and dedication to his work.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu
Your marketing needs a strategic plan. Download my free eBook, “The 8-Step Guide to Marketing Success”