I help B2B companies do marketing that makes an impact
Strategic and tactical guidance to attract and engage the people who matter
B2B Marketing Expertise To Accelerate Growth
As a fractional CMO, I provide B2B companies with expertise and perspective to do marketing better or differently.
Unlike a consultant who just tells you what to do or an agency that does tactics, I become a part of your team to strategically plan and tactically execute.
Your B2B marketing has to reflect your customers’ problems, needs, and goals. Strong brand positioning (and storytelling) is a key pillar for successful marketing and sales and ensures your brand is differentiated and aligns with strategic objectives.
Focus on the right people in the right places, and do the right things. Let’s create a B2B strategic roadmap for success that maximizes your marketing resources. Serve the people who matter and leverage the channels that deliver results and ROI.
Let’s make tactical execution happen – everything from content marketing and video to decks and sales collateral – to drive your marketing. As a fractional CMO, I’ll ensure marketing meets your goals, using your team and/or external partners.
Let’s Work Together!
Working with your team and/or suppliers, I’ll improve your brand positioning and messaging, strategic planning, and day-to-day operations to create a marketing machine that delivers results
When specific expertise is required to tackle high-priority projects, I’ll provide strategic direction and guidance to drive the expected results. It’s access to marketing firepower when you need it.
Sometimes, entrepreneurs and marketing teams need advice and coaching so they can be even more successful. Tap into my experience to make great things happen.
In working with 100+ companies since 2008, I have developed a proven framework that drives B2B marketing success.
The Marketing Spark Framework
As Leonardo looking to drive growth, we needed messaging and a brand story that was compelling and clear to customers, partners, and employees. Mark led us through a process that was creative, engaging, and collaborative
Mark did an impactful workshop with Stem Minds team on storytelling what we do. The approach and exercises were relevant and meaningful and allowed us to outline a better brand story.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu
Your marketing needs a strategic plan. Download my free eBook, “The 8-Step Guide to Marketing Success”