A collection of marketing content and resources to accelerate your strategies, storytelling and tactics.

Podcast

15-minute interviews with marketers and entrepreneurs about successes, failures, and lessons they have learned.

Book

My book, Marketing Spark, that  features worksheets and tools for entrepreneurs to embrace story-driven marketing.

Blog

Opinion and insight about marketing trends, strategies and tactical approaches and tools to do marketing better.

Video Course

 A free five-part video course on how to deliver a kick-ass answer to “What do you do?”. Impress people, don’t bore them.

Presentations

A collection of presentations on Slideshare about brand storytelling, positioning, buyer personas, and content marketing.

LinkedIn

Content published on LinkedIn on a variety of marketing topics. Each post is 150 to 200 words so they’re quick reads.

How I Work (my five-step approach)

1

Focus on the customer, product and marketplace

A key part of marketing success is having a strong grasp on a customer’s needs, goals and interests, and how they make buying decisions. You also want insight into what rivals are doing.

4

Establish your priorities

Driving marketing goals hinges on effectively doing things that deliver a return on investment and effort. This provides a well-defined roadmap for short and long-term needs.

2

Create an engaging story

Standing out from the crowd is driven by clearly articulated what you do, the value delivered by your products, and who’s being served. A compelling story and messaging establish the foundation for marketing success.

5

Tactical execution

To connect with your audiences, you need content (aka stories) – Websites, videos, infographics, etc. – created by myself, or by a network of trusted suppliers (aka The Federation).

3

Develop a marketing plan

Who are the audiences for your stories and how do you connect them? As important, you need to align resources (people, time and money) with your tactical objectives, and be track your progress.

how-i-work

Call me. Let’s start.

Want to learn more about how I can jump-start your marketing?
Send me an email or call me at 416-669-7028.

Email Me