Goals: As a fast-growing change management software company, FLODocs needed better messaging to clearly communicate what it products delivered and who needed them.
Project: The development of a new messaging that positioned FLODocs are a software company that could help companies leverage change management as a competitive asset. The new messaging was quickly tested with potential customers and received a positive response.
Marketing Spark:
Make your answer to "So, what do you do?" more engaging.