Vonage Canada Hits TV

Vonage Canada is beefing up its marketing efforts with the launch of a national television advertising campaign over the next 10 weeks. Vonage has focused its TV spots – created by Brandworks – on 13 specialty channels operated by Alliance Atlantis – including Showcase, Life Network and History Television. While the TV campaign is in keeping with Vonage's modus operandi, there is no doubt the Canadian unit believes it needs to aggressively push forward as Rogers Communications begins to roll out its cable telephony service.