Strategy: plan the work, work the plan

“If you fail to plan, you are planning to fail” — Benjamin Franklin.

Tactics and making things happen are sexy. 

It’s exciting to see marketing making an impact.

Strategic planning, however, is not sexy. 

But if you don’t plan, it’s difficult to know what to do, and when and where to do it.

A strategic plan identifies goals and establishes priorities.

It ensures that everyone is aligned as you move forward tactically.

Have you developed your plan for 2022?

If not, here’s a one-page worksheet to get started.

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