I’m taking tennis lessons and seeing a super-salesperson in action.
While Bob works on improving my strokes, he’s also hustling for business.
When players walk past our court after playing, Bob makes friendly small talk and….pitches his services.
Bob is doggedly relentless. He doesn’t get discouraged when people say “no, thanks.”
He may be unable to convince them to accept his offer but he builds a relationship that could pay off down the road.
Bob is a good reminder that if you don’t ask, you don’t get.
Good read: How long should a blog post be?