Why positioning is a need-to-have, not a nice-to-have

Positioning matters because…..

– It makes it clear what you do, whom you serve, the value your product delivers, and how you’re unique.

– It underpins marketing and sales by establishing a unified narrative rather than variations on the truth.

– It enables you to stand apart from the competition rather than blend into the crowd.

– It positions you as the obvious choice when customers are ready to buy.

– It makes developing messaging, marketing, and sales collateral easier, faster, and more focused.

When attracting customers is more challenging, strong and compelling positioning is a no-brainer.

When was the last time that you reviewed or updated your positioning?

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