Why positioning is a need-to-have, not a nice-to-have

Positioning matters because…..

– It makes it clear what you do, whom you serve, the value your product delivers, and how you’re unique.

– It underpins marketing and sales by establishing a unified narrative rather than variations on the truth.

– It enables you to stand apart from the competition rather than blend into the crowd.

– It positions you as the obvious choice when customers are ready to buy.

– It makes developing messaging, marketing, and sales collateral easier, faster, and more focused.

When attracting customers is more challenging, strong and compelling positioning is a no-brainer.

When was the last time that you reviewed or updated your positioning?

Need some help? Let’s talk.

Share this post

Subscribe To My Newsletter!

Marketing insight, thoughts, and ideas to inspire and guide.

© 2023 Marketing Spark. All right reserved.