Marketing success by thinking outside the box

How much creative liberty should a company take?

A case in point is Oreo Thins’ new packaging. 

To trick children into not eating all the cookies, the packaging features unappealing names – e.g. Riced Veggies and Hanes t-shirts.

Cute, deceptive, or confusing?

It’s probably all of the above and it clearly illustrates that breaking through the noise requires more than hammering away with marketing.

Sometimes, companies need to think out of the box and take risks. 

Otherwise, you’re doing what everyone else is doing, which is not always a good place to be.

Is this a good move by Oreo?