Mistakes and failure are an integral part of marketing

Earlier this week, Jordan Romano surrendered a three-month home run in the bottom of the ninth inning.

It allowed the dreaded New York Yankees to beat the Toronto Blue Jays 6-5.

This year, Romano has been an ultra-effective closer. He’s almost automatic.

His failure was disappointing, particularly because it involved the Yankees.

But you can be sure that Romano will be back on the mound when the next save opportunity materializes.

Romano has a proven track record so one mistake isn’t going to change the Blue Jays’ strategic approach.

The same approach applies to marketing. Mistakes and failures will happen, regardless of the effort involved.

Rather than see mistakes and failures as negative, they’re opportunities to learn and improve.

In sports, life and business, there are no guarantees. There are variables beyond our control.

Get back on your feet and keep going when you get knocked down (like Romano).

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