The 4Ps of marketing are well-known. But what about the 11 marketing Es? They include: Engage Expertise Educate Entertain Excite Empathy Encourage Embolden Entice Evaluate Experiment Most of them are customer-centric. They focus on how people feel. This is one of the keys to great marketing because people make purchases based on emotions rather than logic. It’s how we feel, not what we think.
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