What makes one product capture the spotlight in a world teeming with options?
It could be prices, customer service, fast delivery, convenience, or product quality.
There’s something that makes your brand and products resonate with customers.
It doesn’t have to be anything major, but you need to stand out from the crowd.
It struck me recently when I saw an auto shop offering a free taco with an oil change.
It’s genius marketing. I noticed the sign and remembered it.
The auto shop could have promoted oil changes for $29 or within 15 minutes.
But it did something different and unorthodox.
I’m not sure a free taco will win my business but it certainly caught my attention.