Business is always a challenge. Competition is tough.
In many cases, you need to focus on what really matters.
This includes customers given it’s difficult to be all things to all people.
It’s important to focus on your ideal customer; someone who wants to buy what you’re selling.
They have money. They’re motivated. And they’re out there.
Make sure your marketing talks to them and reflects their pains, challenges, and aspirations.
Be crystal clear about how they make purchase decisions and how they learn about the products that you sell.
Understand the reasons why they start to explore a potential purchase. What are the micro and/or macro changes that cause them to decide it’s time for a new product or service?
The more you need about your ideal customer, the easier marketing and sales become.