Show customers the shiny future, not their problems

Customers know they have problems and challenges.

Your marketing doesn’t need to tell them what they already know.

Instead, marketing needs to show them the promised land.

It has to paint a picture of what the future looks like.

They’ll be richer, healthier, more productive, smarter, or happier.

That’s what they want.

And it’ll happen if they become a customer.

Inspire, motivate, encourage, enlighten, and spark your customers.

Put the focus on them and what they want rather than what you want to sell.